Posts with tag 'A-I Driven Marketing'
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20
Still Fearing AI? Here Are the Facts
When Netflix launched in 1999, it took more than three years to reach a million users. Instagram? Just over two months. But when OpenAI released ChatGPT, it hit that milestone in just five days.
That's not a typo: five days.
And when something spreads that fast, it's no longer just a trend — it's a transformation. It's happening in real estate, too, and it's happening faster than anything that's come before it.
15
Matthew Schnepf: An AI-Driven Agent With a Heart for Homeowners
Raised in Queens, Matthew Schnepf has been an agent with Coldwell Banker American Homes in New York for the past 12 years. Ever since becoming a real estate agent, technology has taken on the role of Matthew's personal assistant. He has enabled DeltaNET to streamline his business for the past five years. More recently, he has been employing AI tools such as Claude and ChatGPT to assist with tasks like data analysis, graphic design, and photo editing.
Motivated by Personal Experience
Matthew was motivated to enter the real estate industry because his parents were deeply affected by the 2008 financial crisis, which had...
8
Deals in Heels: Amy Lilly's Journey From Marketing Technology Trainer to Top Performer
Amy Lilly, otherwise known as the agent behind Deals in Heels, became a licensed REALTOR® in 2018; however, her real estate journey began long before then.
Amy grew up around the real estate industry. Her father built houses, sold mobile homes, and managed rental properties. Her career started with flipping houses, staging, and managing rental properties. She then got a job as an office manager and technology trainer. Later, she became the MLS Director and Trainer for the Kanawha Valley Board of REALTORS®. After that, she got her license, started selling, and surpassed her first-year sales goal in under six months.
One of her brokerage's top performers, Amy has received some incredible recogniti...
1
How to Best Leverage AI Tools to Create Dynamic Drip Campaigns
Love it or hate it, AI is here to stay in our industry. It's impossible to escape the constant drumming of AI content hitting your emails every day.
As someone with over a decade of sales experience, I understand how essential human touch is for effective communication with your customers or prospects. My email marketing with the highest engagement is the content that I have personally written myself. Hyper-personalized email will always beat out generic content.
That being said, there is only so much time in a...
29
5 Powerful Ways to Use ChatGPT That Aren't For Content Creation
Did you know that some of the most powerful ways real estate professionals can use ChatGPT have nothing to do with creating content?
Most brokers and agents are familiar with ChatGPT as a tool for content creation. It can write listing descriptions, help you perfect an email, or brainstorm social media posts in seconds. And AI is already everywhere: Delta Media Group's® 2025 AI survey found that 87% of brokerages report their agents already use AI today. But when you use ChatGPT Plus or Teams, you've barely scratched the surface.
Some of the most robust abilities of these paid versions...