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Amy Lilly, otherwise known as the agent behind Deals in Heels, became a licensed REALTOR® in 2018; however, her real estate journey began long before then.Â
Amy grew up around the real estate industry. Her father built houses, sold mobile homes, and managed rental properties. Her career started with flipping houses, staging, and managing rental properties. She then got a job as an office manager and technology trainer. Later, she became the MLS Director and Trainer for the Kanawha Valley Board of REALTORS®. After that, she got her license, started selling, and surpassed her first-year sales goal in under six months.Â
One of her brokerage's top performers, Amy has received some incredible recogniti...

Love it or hate it, AI is here to stay in our industry. It's impossible to escape the constant drumming of AI content hitting your emails every day.Â
As someone with over a decade of sales experience, I understand how essential human touch is for effective communication with your customers or prospects. My email marketing with the highest engagement is the content that I have personally written myself. Hyper-personalized email will always beat out generic content.Â
That being said, there is only so much time in a...

Did you know that some of the most powerful ways real estate professionals can use ChatGPT have nothing to do with creating content?
Most brokers and agents are familiar with ChatGPT as a tool for content creation. It can write listing descriptions, help you perfect an email, or brainstorm social media posts in seconds. And AI is already everywhere: Delta Media Group's® 2025 AI survey found that 87% of brokerages report their agents already use AI today. But when you use ChatGPT Plus or Teams, you've barely scratched the surface.
Some of the most robust abilities of these paid versions...

Maintaining strong, trusting relationships is required for your real estate business to thrive. Clients remember how you made them feel long after the ink dries on closing documents. One of the easiest ways to show clients they matter is by remembering life's little milestones, such as a home purchase anniversary, a lease renewal, a holiday, or even a birthday.
With a busy schedule, it's easy to let these dates slip by. That's where automation comes in. With the right tools, you can keep in touch effortlessly and consistently. De...

Relationships are everything in the real estate industry. From understanding a client's dream home to celebrating a successful closing, the social aspect of being a real estate agent defines the profession. At Delta Media Group®, we've spent over three decades innovating for real estate professionals, and today, artificial intelligence (AI) is transforming how agents connect with clients, market properties, and grow their businesses. For non-technical agents, the good news is that AI is now more accessible and impactful than ever, seamlessly blending with the social core of real estate.Â
Let's explore how AI's latest advancements empower agents to strengthen their relationships and thrive in a changing market.
AI's Natural...
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