Posts with tag 'A-I Driven Marketing'
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4
Leading The Pack With Tech: How You Can Stay Ahead
Technology is becoming the key that separates the most successful real estate agencies and brokerages from all the rest. You do not need to be part of a huge team to take advantage of the latest artificial intelligence (AI) or machine learning, however: It is within your reach right now.
Real estate agents have always faced this critical issue: When someone wants to buy, it isn't always easy for them to tell the difference between one agent and another. With the right technology, applied in the right ways, you can meet their needs proactively — that's the ultimate differentiator.
Making the Most of Today's Technologies Starts with Knowing Yourself
One of the most quoted aphorisms in history begins, "Know your enemy and know yourself."
It may s...
7
Artificial Intelligence Doesn't Mean Less Work
Artificial intelligence is no longer just a sci-fi fantasy, a dream of data scientists, or a catchy buzzword. The technology for AI has developed so much in recent years that it's quickly making an impact on — and potentially reshaping — nearly every major industry. Real estate is certainly no exception, with AI already making its presence felt in both subtle and obvious ways.
Does that mean that agents will soon be largely replaced by AI, with little work left for humans to do? Fortunately, you can take a deep breath, exhale, and know that your job is not in danger from AI. The truth is that AI in real estate can save you tremendous time on monotonous, repetitive tasks, allowing you to spend more of your working hours on the things that matter most.
Let's start with the basics. When we talk about AI in the present day, we'...
7
Investing In Real Estate Tech
Real estate has long been considered one of the best investments of all.
The sterling reputation of owning a home as a way of building wealth took a beating among Millennials after successive waves of downturns and crises. Now, it's on its way back. Up-and-coming Generation Z made a strong showing in homebuying during the pandemic.
Only a fraction of that generation is old enough to enter the market now. But general trends indicate they look at buying a home as an important life milestone — and a goal to be pursued at earlier ages than ever before. This is sure to shape the real estate landscape for years to come.
In short, they have a different view of their return on investment.
ROI is the ultimate goal of any investment. It stands at the heart o...
5
What You Need To Know About AI
Artificial intelligence is poised to become the next big thing in real estate.
Lots of ink has been spilled about the potential of AI to replace jobs. But as the pandemic has shown, that future remains a long way off. Instead of displacing professional expertise, AI has the potential to serve as a highly versatile and adaptive "multi-tool" that can help real estate agents and their clients.
In fact, it is already affecting every stage of today's real estate transactions. To understand what makes artificial intelligence so exciting, it's best to begin with the basics.
What is Artificial Intelligence, Really?
Artificial intelligence enables a piece of software to make inferences and draw conclusio...
2
How Real Estate Agents Use Automation to Create Qualified Leads
Customer Relationship Management software transforms the way you do business. Our CRM software is the Pipeline Manager found in DeltaNET 6, and it has been designed for the real estate professional to make your life easier.
A CRM automates workflows throughout your day so you can perform your job faster, easier, and more efficiently. You'll no longer need to spend hours every week, determining where your leads stand in their home buying or selling journey.
What's more, you'll end up with a higher quantity of qualified leads. Pipeline Manager helps you build a repeatable, reliable process for attracting, qualifying, and converting more leads overall.
CRM is particularly effective at keeping you "top-of-mind" and establishing you as a trusted local real estate expert. It may take months for leads to move forward on their real estate plans – but once an agent adds a prospect to their CRM, they can receive ecards & flyers to help them stay motivated. Pipeline Manager provides a full suite of efficient follow-up technologies.
Let's look at some of the ways sales associates are using CRM for lead generation.
