Posts with tag 'Content Marketing'
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11
These Are the 5 Must-Have Marketing Tools for Growing Your Business in 2023 [Webinar Recording]
As the market continues to struggle, interest rates remain high, and we enter the industry's "slow" season, many brokerages will choose to wait out the tough times and pull back on marketing efforts to cut costs. But the best way to overcome these obstacles is by doubling down on online marketing—not cutting the exact thing needed most. Now is the perfect time for agents to learn how to use the latest automated online marketing tools in DeltaNET®.
Delta Media Group's® VP of Sales, Franklin Stoffer, hosted a special Online Marketing Webinar, joined by Winston Widdes, a Paid Advertising Strategist with Delta. This webinar covers essential online marketing tools available in DeltaNET, including:
- My Customer for Life (MCFL)
- Social Connector
- AD Wizard
- Market Watch Reports
- Smart Drip Email Campaigns
To learn more about Delta's marketing tools and how they can help you grow your business in 2023, contact sales@deltagroup.com.
20
Let's Talk About Content
If you're looking for a way to build your online visibility, you've probably heard about content marketing. But what is it exactly and why should you use it?
Content is any useful, informative material you publish online to help your audience answer a question or solve a problem. Content is crucial to your digital marketing for two main reasons:
- It serves as a preview of the value you have to offer those who ultimately choose you
- It enables you to appear in higher result positions for searches related to your business
To create a fl...
9
How Direct Marketing Can Still Impact Your Real Estate Business
With so many digital marketing tactics available today, it can be easy to forget about more traditional tools for reaching your clients and potential leads. But when used correctly, tools like direct marketing can still hold significant value to your real estate business!
Direct marketing is a great way to re-engage older leads, keep in touch with existing clients, and reach people who might spend less time online, all while also diversifying your marketing plans. As always, any marketing success depends on understanding who you're trying to reach and offering real value to clients and consumers. So, it's crucial that you know exactly what to do – and, more importantly, in...
26
Creating a Marketing Culture for Ongoing Seller Leads
As I write this article, I find it curi- ous to note that about half the real estate news stories I read this past week related to low housing inventory and how to get more listings. All the articles were coming from the perspective of things you "can do now to get more listings." While I appreciate the reality that you need to take action now to get more listings, I want to approach the topic of low housing inventory from an entirely different perspective.
For over 10 years, I have seen a problem with the residential real estate industry as a whole.
What is the problem I am talking about?
It is the fact that a good number of real e...
4
Your Real Estate Blog: How to Turn It into a Lead Magnet
No matter where you live in the United States, most people will find your real estate business online. One of the best ways to take control of your real estate brand is by blogging.
A blog is a gold standard for generating traffic, leads, and building relationships. Blogging keeps you top-of-mind with your readers while positions you as an expert through helpful, informative content. Also, when you blog regularly, you benefit from an SEO standpoint. Google favors websites with relevant, unique, and engaging content added.
These sites are often indexed more frequently, and visibility in the search engines tends to improve.
