Posts with tag 'Content'
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17
SEO Best Practices You Should Adopt Now
You want people to find your business when they start their search for real estate services online, and Search Engine Optimization (SEO) is one of your most potent tools for accomplishing that goal. SEO is tied to nearly everything that your business does online, from the design of your website to the content that you create and share with the world. When done right, SEO increases visibility, makes it easier for prospects to find your business, and brings a reliable source of leads to your digital doorstep.
SEO is also constantly evolving as search engines update their algorithms and SEO experts find the best ways to adapt to new changes. Keeping up with the latest best practices is critical to achieving your SEO goals and growing your real estate business online.
Google Business Profile
Let's start with an easy one a...
5
It's Time To Get Strategic With Your Website
It's a sure thing that the majority of your future clients will first encounter your brand online.
Even with the personnel and resources of a large brokerage, in-person events can only achieve so much coverage within your community. Experts estimate only about 1% to 10% of people you encounter on a daily basis will be ready to enter the market when they make contact with you for the first time.
Knowing all that, your brokerage website has a number of big jobs to do:
- It must attract the right targeted traffic to your digital doorstep
- It must explain precisely what you do and who you do it for
- It must help maintain a relationship over weeks and months
Your website is the centerpiece of your digital m...
28
The Power Of The Real Estate Blog
Think about the most important factors for online marketing success in real estate. You want plenty of traffic for your real estate website, powerful search engine optimization (SEO) to help your audience find you, informative content that builds trust, shareable, clickable content to boost your social media marketing, and easy, natural ways to integrate calls-to-action in order to turn prospects into qualified leads.
It's no exaggeration to state that your real estate blog can be a dependable tool for helping you accomplish all of those goals and more. Here's why you shouldn't underestimate the power of the real estate blog and how to create a blog that will benefit your business for years to come.
The Power of the Real Estate Blog
Ultimately, your real estate blog is a tool for info...
31
Give Your Website A Personal Touch
What sets your real estate website apart from the competition? While features like MLS search are essential and reliable for getting your foot in the door, you'll need more than the basics to truly set your real estate brand apart online. Adding a personal touch through customization and the content you create is the best way to make your real estate website stand out for all of the right reasons.
Let's start with content. Even if you don't normally fancy yourself a blogger, your knowledge base on real estate topics, neighborhoods, and market trends put you in a unique position to inform your target audience on the topics that matter to them. In addition to being informative, the content that you — or your
24
What's The Next Tech Breakthrough In Real Estate?
Every year, billions of dollars are invested around the world in developing new tech that improves the real estate experience for agents, clients, and real estate firms. Millennials are quickly growing into the largest real estate demographic, and catering to a young, tech-savvy clientele will only accelerate the desire for new technology. And it's not as if people under 40 are the only ones glued to their favorite devices.
When new technology emerges, everyone involved in the real estate industry can benefit. Here are some potential tech breakthroughs that could emerge in real estate in the coming years, along with a few recent breakthroughs that are likely to stand the test of time.
The Continued Development of Artificial Intelligence (AI)
AI has already helped the real estate industry accomplish some great thin...
