Posts with tag 'Content'
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The Power Of The Real Estate Blog
Think about the most important factors for online marketing success in real estate. You want plenty of traffic for your real estate website, powerful search engine optimization (SEO) to help your audience find you, informative content that builds trust, shareable, clickable content to boost your social media marketing, and easy, natural ways to integrate calls-to-action in order to turn prospects into qualified leads.
It's no exaggeration to state that your real estate blog can be a dependable tool for helping you accomplish all of those goals and more. Here's why you shouldn't underestimate the power of the real estate blog and how to create a blog that will benefit your business for years to come.
The Power of the Real Estate Blog
Ultimately, your real estate blog is a tool for info...
31
Give Your Website A Personal Touch
What sets your real estate website apart from the competition? While features like MLS search are essential and reliable for getting your foot in the door, you'll need more than the basics to truly set your real estate brand apart online. Adding a personal touch through customization and the content you create is the best way to make your real estate website stand out for all of the right reasons.
Let's start with content. Even if you don't normally fancy yourself a blogger, your knowledge base on real estate topics, neighborhoods, and market trends put you in a unique position to inform your target audience on the topics that matter to them. In addition to being informative, the content that you — or your
24
What's The Next Tech Breakthrough In Real Estate?
Every year, billions of dollars are invested around the world in developing new tech that improves the real estate experience for agents, clients, and real estate firms. Millennials are quickly growing into the largest real estate demographic, and catering to a young, tech-savvy clientele will only accelerate the desire for new technology. And it's not as if people under 40 are the only ones glued to their favorite devices.
When new technology emerges, everyone involved in the real estate industry can benefit. Here are some potential tech breakthroughs that could emerge in real estate in the coming years, along with a few recent breakthroughs that are likely to stand the test of time.
The Continued Development of Artificial Intelligence (AI)
AI has already helped the real estate industry accomplish some great thin...
22
How Your Website Can Be A Resource
How much value does your real estate website add to your practice?
Everyone knows "you have to have a website." And for real estate agents and brokerages, that's even more true. Some of the most successful real estate professionals, in the United States and throughout the world, generate a substantial portion of their leads through their own site — as much as 50%.
These days, future customers are far more likely to hear of you online than through an in-person event or non-digital advertising. That's because Millennials and the fast-emerging Gen Z homebuyers almost universally start their search for a new home online.
4
7 Ways to Make Your Videos More Engaging
Prior to the last year, video content was a powerful but (somewhat) optional tool for promoting your real estate business. These days, video content has become a necessity for reaching your target audience no matter the demographic. Real estate clients of all ages are shopping from the comfort and safety of home, whether they're searching for the right real estate agent, the ideal neighborhood, or the home of their dreams. No matter your experience level with creating video content, now is the time to think about making your videos more engaging, with a few key tips from our team.
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The Right Equipment Makes a Big Difference
While you don't need the latest, greatest tech to get started with learning the basics of video content creation, it won't be lon...