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Automated email marketing is one of the best ways to connect with prospects and customers. While it is simple and saves you tons of time, automated email marketing isn't a one-size-fits-all approach. Considering your contacts likely fall into various age groups, income levels, and stages of homeownership, they will not all be seeking the same information from you or resonate with the same messages. To ensure you are sending the right message to the right customers, you must segment your audience into groups inside your CRM.
Segment Your Subscribers for Better Results
By segmenting your audience, you can create targeted campaigns that resonate with each group, leading to higher open rates, click-through rates, and conversio...

In the ever-evolving realm of digital marketing, staying ahead of the curve is essential for success. One of the latest trends reshaping how consumers interact with online content is the rise of voice search. With the increasing popularity of virtual assistants like Siri, Alexa, and Google Assistant, more people are using their voices to search for information — including the latest real estate properties to hit the market — than ever before. Adapting to these changing search behaviors is crucial for maintaining visibility and attracting potential buyers and sellers.
Voice search offers convenience and efficiency, allowing users to search for information hands-free and on the go. Instead of typin...

This year, Delta Media Group is celebrating thirty years of being in business serving the real estate industry. So much has changed since the company was founded and even more will change in the coming years.Â
In celebration of our anniversary, let's look back at some notable innovations over the past thirty years. Here are a few snapshots of technology that may be novel today but were extremely innovative at the time they were released:
Access to the listing inventory online
When our company put up the first real estate website with listing photos, known as RealtyNet, it was such big news that newspapers were writing articles about it. It was so innovative t...

Real estate has changed quickly over the last year. There are new technologies and new marketing techniques. Some of them leverage trends that were already percolating in the background, accelerated by the pandemic. Others are all-new, the byproduct of the collective ingenuity and creativity of a highly adaptive industry.
Whatever the case, real estate's evolution won't end with COVID-19. On the contrary, agents and brokers should prepare for a fresh era of change — one in which they'll need to draw on recent lessons while connecting with how they can best communicate their unique value to clients.
That's because now is the time to start Zillowproofing your business.
Big or Small, Independence Is Pivotal to Zillowproofing Your Real...

Canton, Ohio — September 12, 2023 — Delta Media Group, one of America's largest technology solutions providers for real estate brokerages, announces the launch of one of the industry's most advanced CRM-based, all-in-one digital marketing platforms. The new "made for mobile" DeltaNET 7 leverages artificial intelligence and automation with unmatched brokerage and user-level customization.
"By simplifying nearly 30 years' worth of features combined with the...
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