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June
15

In the wide world of housing, "brain drain" is associated with a mismatch between financial capital and human needs. When young, educated people leave an area en masse, usually seeking more affordable housing, it means less innovation in the communities left behind.

This kind of brain drain often happens in the wake of a housing bubble.

But there's also a different kind of brain drain, a kind that strikes organizations. When talented people leave, two weeks is often not enough to replace them. And even if their role gets filled, they take with them valuable insights and best practices that are undocumented.

As a result, the next person in the role takes even longer to acclimate. Depending on the situation, they might never quite reach the performance of their predecessor. Meanwhile, other members of...

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May
9

Myths are everywhere in the real estate industry these days — and not just for your clients. In an industry with so many resources and news sources available, it's also easy for agents to believe some common myths about their own careers. Whether you're talking about buyers, sellers, or your own career as a real estate agent, combating myths is an important part of the job that is also sometimes overlooked. Cutting through the myths will help your clients achieve their real estate goals and can help you grow within your own career for years to come.

Common Myths for Real Estate Agents

Before we get into buyers and sellers, it's time to take a look a bit closer to home. There are certain myths about being a real estate agent that regularly make the rounds on social media, during water cooler talk, and in other prominen...

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May
2

When it comes to email marketing in real estate, looking at the numbers can help you determine what works and what doesn't.

At Delta Media Group, we service brokerages of all sizes across the United States. From independent agents to more than a dozen of the RealTrends TOP 100 brokerages in the nation. Earlier this year, I took the time to conduct a thorough analysis of the adoption rates, email statistics, and general website performance of some of our largest partners to get a gauge of what "true adoption" looks like, as well as what kind of email marketing was being done by some of the top-performing brokerages in the nation.

Let's start by looking at the adoption statistics because those will play directly into the volume of emails sent by these firms. All of the data in this report is from 1...

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April
4

This September, Delta Media Group® will launch DeltaNET 7, a new technology leveraging automation and artificial intelligence. DeltaNET 7 will be "the most customizable, most automated all-in-one platform in the marketplace."

"We will be launching the easiest-to-use, most automated CRM solution — and more importantly the deepest customization available — to give brokerages their own all-in-one platform that they control, making it completely unique from what their competitors are using," says CEO and owner of Delta Media Group, Michael Minard.

With DeltaNET 7, real estate brokerage customers will be able to create their own platform with individually customized branding and feature options, allowing them to have complete control over design and navigation.

One special feature that will be available with DeltaNET 7 is a way that brokerages can design specific "roles" to deliver a personalized experience for each agent, based on the specific tools they use. DeltaNET 7 also offers a mobile-centric and customizable workflow, eliminating "endless scrolling." And it allows you to create specific training courses for your platform through Delta Academy.

In addition, DeltaNET 7 is completely integrated with Delta Websites, which features patent-pending SEO, the Delta Academy training system, and a full catalog of digital marketing tools — including Ad Wizard, Local Showings, Properties in Motion, and Open House Connector.

"With DeltaNET 7, our highly successful integrations, automation, and artificial intelligence will be enabled by default. So instead of asking real estate brokerages what tech tools they want to feature, we will be coming to them with a data-driven success model giving them the ability to choose what they want to customize," says Minard. "This will help firms do more business in less time, utilizing data analytics that only the largest technology firms can provide."

The customizable technology will also introduce Delta Pitch, a new "two-click" Comparative Market Analysis tool. With this tool, when an agent enters a property address, the system automatically pulls all the data it needs to create a digital CMA, offering a "flip book" for agents to share with their clients. Delta Pitch then allows agents to automatically launch a Zoom video call to share and review the CMA with their client, making marketing presentations a very simple process for agents.

To learn more about how DeltaNET 7 will streamline your workflow and boost productivity, contact our team today.

March
22

When it comes to training options for real estate technology, there are a few different schools of thought on what works best. Some want videos, others swear by user guides. At Delta Media Group®, we're big on easy, on giving you — the one using all of that tech — the power to transform your training into exactly what you want and need it to be. 

That's why we're thrilled to announce the launch of DeltaNET® Academy, available directly within the DeltaNET CRM. With DeltaNET Academy, users have access to slideshow-based training courses that break down Delta Media Group's industry-leading, all-in-one CRM and wealth of features to their basics, making them simpler than ever to understand. Only a few clicks and admins can easily:

  • Assign specific courses to specific sales associates
  • Send courses to an entire office to help them master cer...

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