Posts with tag 'Properties in Motion'
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27
Real Estate Technology Is Here To Stay
Are we "back to normal" yet? Well, it's "yes and no."
While many aspects of life are returning to approximately what they were before the pandemic, one thing is clear: Real estate will never be the same. Buyers and sellers alike continue to show heavy demand for all the things that changed about our industry over the course of the last three years.
In a certain sense, it could be seen as a relief. Real estate changed faster and more comprehensively than most any other industry – and now, you don't have to worry about "changing back." But, even though the speed of innovation has slowed down a little bit, it's crucial to position yourself to make use of real estate technology.
In a world where everyone is talking about artificial intelligence, it's easy to b...
22
Lead Capture Techniques You Shouldn't Overlook
Lead acquisition is a huge part of the business growth equation for many in real estate, especially those new to the industry. Having a pipeline in place to identify, nurture, and close on your leads establishes your reputation so you can reach the next stage, where referrals will make up an increasing portion of your revenue.
Lead capture is essential to that entire process. It refers to your ability to get information about your leads.
You need this information for three main purposes:
- Determining what interests a lead has and where they stand in their buying or selling process
- Gaining consent and the ability to follow up with a lead so you remain top of mind with them
- Knowing ex...
8
Content Is Key: Why You Need Content Marketing
When a prospect lands on your real estate website, what will they find? Your real estate content is key to answering that question and unlocking tons of powerful benefits throughout your online presence. You're reading content right now, after all, and if you're like most of us, then this probably isn't close to the first piece of content that you've consumed today.
Creating content can benefit your brokerage in more ways than you...
9
How Do You Define Success?
What does success mean to you? It's a deceptively simple question and an important one to ask when it comes to your real estate marketing. Defining success is an essential step in working toward your goals and understanding what those goals should be in the first place. Today, we're going to take a closer look at some of the marketing goals you might be pursuing, along with some tech and tactics to help you achieve your version of success.
Goal #1: Building Better Relationships
With clients, success so often depends on the strength of the relationships that you build. When you communicate clearly, understand the client's goals, and can create a clear plan that helps them accomplish those goals, you're already well on the road to success. The right real estate CRM, like
27
Revealing The Bigger Picture Of Real Estate Tech
We spend a lot of time discussing all of the different tech that you can use to grow your real estate brand and serve your clients, but it's important to step back sometimes in order to see the big picture of how all of that tech fits together as well. If you think of marketing as a puzzle, then your tech is what makes up all of the pieces. When everything fits together just right, you can make amazing things happen for your real estate firm.
There's no doubt that the right real estate CRM, like DeltaNET, is the essential piece of the real estate tech puzzle. In fact, you might even think of it as the frame that holds the whole thin...
