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October
27

A seasoned real estate investor and a top agent at Coldwell Banker Tomlinson in Spokane, Washington, Aaron Lennon uses technology to connect with clients and communicate the benefits of buying property.

Aaron Lennon got into real estate about 21 years ago when he purchased his first investment property and began working as a landlord. After reaping the benefits of owning multiple properties himself, Aaron became an agent in 2011 to show others the value of property ownership — whether that be through helping clients buy their first home or their first rental property.

"My passion is showing people how they can ma...

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October
26

Creativity is an indispensable part of being a successful real estate agent. You use creativity every day to help people see all the potential a home has to offer. A fresh perspective is the key when you're writing a listing or taking photos. Even the way you relate to others comes from your unique viewpoint.

Yet, there are some areas where even experienced real estate agents might not feel confident in their creativity. A common issue is this: Agents know that they need great physical collateral, like listing fliers, to give interested buyers. But they might not feel they have the tools or training to do it alone.

When it comes to the visual arts, most people believe you either have talent or you don't. But the truth is that anyone can learn any skill a...

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October
23

Meet Michelle McGill, a dedicated, compassionate, and reliable real estate professional at Crye-Leike Properties Unlimited in Columbus, Mississippi. Michelle's journey has been marked by her willingness to take on new challenges and her ability to adapt to change, all while benefiting from a robust support system. 

In the realm of Crye-Leike Properties Unlimited (CLPU), an independent brokerage serving Columbus, Mississippi, and its neighboring areas in Mississippi and Alabama, Michelle McGill shines as one of the most accomplished agents. Anchored in the Golden Triangle region, Michelle hails from Starkville, Mississippi, and takes great pride in her local roots. 

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October
16

When it comes to attracting buyers as new clients, there's good news and bad news.

The good news is that if you manage to get an interview with a buyer, you have a terrific chance to close the deal. Many buyers commit to the first real estate agent they meet, and some only talk to one. Do a good job and you may find you get referrals and ongoing business for years to come.

The bad news is more buyers are interviewing several real estate agents and taking longer to make a choice. To make your mark, you'll need to work harder and smarter. Of course, this can also be a good thing. After all, the customers are making more informed choices — and you can als...

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August
28

Retention is one of the hottest subjects in the modern workplace. Today's biggest talents look for organizations that support their ongoing growth. If they don't feel supported, they have one eye on opportunities elsewhere.

Real estate brokerages do have some advantages, though. While employees in other industries often need to switch employers to ensure their compensation continues to beat inflation, real estate agents can accelerate their income from anywhere. The right value proposition keeps them on your team.

It's worth the investment.

While a good agent can succeed just about anywhere with perseverance...

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