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Social media can be a major part of your success in real estate. In fact, it's safe to say that real estate agents, no matter their experience level, have huge advantages when it comes to transforming their social media following into real business value – something many other professionals struggle with.
Everybody knows that success requires a real estate website and social media. In lots of industries, however, the way forward isn't exactly clear. People can spend hours on social media every day for very little in the way of results. That CAN happen to real estate agents, but the path to success is far shorter.

As a real estate agent, your local expertise is the defining factor that inspires people to work with you and not a competitor. Testimonials are the most important evidence you can have for your unique insight into your market.
While many real estate agents know they should follow up with satisfied customers for referral business, it is just as important to get testimonials whenever possible. These can take the form of written reviews on third-party websites like Yelp, or they can be testimonials you gather directly.
Let's take a closer look at the value of testimonials.
Testimonials are crucial because they serve as a form of social proof. With social proof...

Wouldn't it be nice if hosting a successful open house were as simple as sticking a sign in the lawn and waiting for interested, informed buyers to start rolling in? Unfortunately, that's not the world we live in, and managing open houses the old fashioned way can be a very frustrating, time-consuming experience. Given the importance of open houses to accomplishing both your and your client's goals, a more efficient, effective solution is in order.
Our Open House Connector app makes it easier than ever to manage open houses, providing a seamless experience that you and your clients will love....

How long does it take a customer to wonder if a website is working correctly?
This was one of the first areas that was explored in modern user experience research. The experts in the field have known since the 1990s that it takes as little as one second for a computer user to notice their experience is not seamless.
If there is a longer delay, or if shorter delays accumulate, most people find they can no longer stay focused on the task at hand. They will usually respond by going to a competitor's site. This effect...

As a real estate agent, your brand is one of your most valuable assets. In fact, your brand is inseparable from your personal identity. After all, you are the thing that makes your brand unique. And yet, a brand is more than just a fancy way of talking about yourself. There's a lot under the hood!
A brand consists of different factors that all work together:
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