Posts with tag 'Real Estate Marketing and Technology Magazine'
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29
The Power of DeltaNET®: How Delta Media Group® Is Revolutionizing Real Estate With New AI Tools
With rapid technological advancements, the real estate industry is undergoing a seismic shift that is reshaping how agents and brokerages operate. Delta Media Group has been at the forefront of this transformation, constantly inventing new tools and features to keep real estate professionals evolving.
Delta Media Group's latest step in improving real estate operations through technology involves rolling out a brand new suite of artificial intelligence (AI) tools in the most advanced version of our all-in-one CRM platform yet, DeltaNET 7. By focusing on user-specific context, task-specific AI engines, and seamless integration, Delta aims to deliver tools that are both powerful and intuitive. These AI tool...
27
High Touch vs. High Tech: How Today's Most Successful Agents Are Blending Face-to-Face and AI-Powered Lead Generation Strategies
Within real estate, there are several different types of agents. There are agents still attempting to capture new leads by door-knocking in local neighborhoods and cold-calling random numbers from a list. Then, there are the agents who are instead spending their time setting up AI chatbots and automated emails to capture new leads.Â
So, which one is doing things the "right" way? The truth is neither approach is right or wrong. The agents who are currently having the most success today are taking a hybrid approach and finding a balance between face-to-face and AI-powered lead generation.
The Case for Face-to-Face
While new technologies a...
22
Maryann Lawler Garcia: Blending Authenticity With Innovation
Maryann Lawler Garcia has been a licensed REALTOR® in Manatee County, Florida, for about 23 years. Born and raised in Bradenton, Maryann has worked for several real estate agencies but didn't feel at home until she joined Wagner Realty in 2017.
"I've only been with Wagner since 2017, but I feel like I've been here my whole career," she says. "I can't believe I was anywhere else. It's such a small hometown that I live in that I knew everyone here already, and it felt very natural."
Maryann is a second-generation real estate agent. Her mother, Ruth Lawler, was a REALTOR® for over three decades.
20
Still Fearing AI? Here Are the Facts
When Netflix launched in 1999, it took more than three years to reach a million users. Instagram? Just over two months. But when OpenAI released ChatGPT, it hit that milestone in just five days.
That's not a typo: five days.
And when something spreads that fast, it's no longer just a trend — it's a transformation. It's happening in real estate, too, and it's happening faster than anything that's come before it.
15
Matthew Schnepf: An AI-Driven Agent With a Heart for Homeowners
Raised in Queens, Matthew Schnepf has been an agent with Coldwell Banker American Homes in New York for the past 12 years. Ever since becoming a real estate agent, technology has taken on the role of Matthew's personal assistant. He has enabled DeltaNET to streamline his business for the past five years. More recently, he has been employing AI tools such as Claude and ChatGPT to assist with tasks like data analysis, graphic design, and photo editing.
Motivated by Personal Experience
Matthew was motivated to enter the real estate industry because his parents were deeply affected by the 2008 financial crisis, which had...
