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Within real estate, there are several different types of agents. There are agents still attempting to capture new leads by door-knocking in local neighborhoods and cold-calling random numbers from a list. Then, there are the agents who are instead spending their time setting up AI chatbots and automated emails to capture new leads.Â
So, which one is doing things the "right" way? The truth is neither approach is right or wrong. The agents who are currently having the most success today are taking a hybrid approach and finding a balance between face-to-face and AI-powered lead generation.
The Case for Face-to-Face
While new technologies a...
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