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September
24

You're working too hard. But then, I don't have to tell you that, do I? What you might appreciate me telling you is that you don't have to.

Automation is taking over the world. You can use smart home products to turn on your coffee maker in the morning and turn on your bedroom lights when your alarm goes off. You can use your phone to wait on hold for you and have it ring when the other party picks up. Complaining about your phone bill has never been easier. So why not use that technology to help you maintain relationships with your customers too? Of course, there will always be the need for your personal touch here and there, but when it comes to informing your customers of new listings when they come on the market, keeping th...

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September
20

Don't let that headline fool you. Despite the title of it, my article for this issue of Real Estate Marketing and Technology doesn't focus simply on technology itself or what's available to you and your real estate company these days, but rather on the management of technology.

With so many options on the market and seemingly more appearing constantly, getting a handle on everything tech-related can be an occasionally daunting task. Try not to let it all overwhelm you. Putting all your tech-ducks in a row doesn't have to be a challenge, and, sometimes, it can even be a marker of your company's evolution.

So was the case with Delta Media Group®.

Twenty-one years a...

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September
15

So many tasks, so little time. It can all feel a little overwhelming, especially as a new agent, and that's totally natural, but time management is ultimately a

skill that can be developed. Working on ways to use your time most effectively should be a top priority as you establish yourself in the real estate industry. The good news is that there are plenty of valuable tips and powerful tech tools to help you maximize your time — and reduce your stress level in the process.

Successful people in every industry feel the pressure of time management and have developed helpful techniques for getting the most out of each day. As a real estate agent, you should also have acces...

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September
10

As a very visual, community-based social network, Instagram is one of the best places online to promote your real estate brand. Of course, that also means that there is plenty of competition for attention on Instagram, which is why it's so important to have a plan for earning new followers and generating meaningful engagement. Instagram hashtags are a great tool for accomplishing those goals, and using hashtags correctly can really help you jumpstart your social media presence.

What Are Instagram Hashtags?

Instagram hashtags are words, phrases, or even emojis preceded by the # symbol, which you will often see in the caption or comments of an Instagram post. They're used to categorize content, make it eas...

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August
31

Americans are exposed to somewhere between 4,000 and 10,000 advertisements every day. But, here's what most advertising and marketing professionals don't want to admit: Most are unwelcome.

Watch presentations from folks deeply involved in this advertising glut. You're sure to hear, "It isn't that people don't like ads! They just don't like irrelevant ads!" From a consumer's perspective, however, the facts tell a different story.

These days, most marketing and advertising happens online. People know going about their business means they will be sold to. In some cases, they are the product being packaged for advertisers. So, no surprise, more than 763 million people were blocking digital ads by the end of 2019....

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