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In an industry as fast-paced as real estate, stability and predictability have incredible value. This is especially true for marketing because maintaining a steady, reliable flow of fresh, qualified leads is essential for being able to plan with confidence. It's also true for customer service, where stability and predictability can save huge amounts of time.
If you're aiming to integrate stable, predictable processes, then taking a fresh look at your real estate technology is the perfect place to start. With the right tech on your side, you can plan a clear path to success and forge ahead with confidence.
When discussing real estate technology, there...

Under the skilled leadership of Shelley Tomlinson Johnson, Coldwell Banker Tomlinson services six different regions across Idaho and Washington, including Spokane, the Quad Cities, Idaho Falls, Moses Lake, Kennewick, and Boise. The real estate company is part of The Tomlinson Family of Companies, encompassing firms within the Coldwell Banker, Century 21, and Sotheby's International Realty franchises, with approximately 850 agents serving clients in Idaho, Washington, and Montana.Â
Johnson's family has a long history in real estate, dating back about 85 years to when her great-grandfather founded what was known as The Tomlinson Agency to sell farmland. However, ranking in the Swanep...

There are many factors that drive the real estate industry forward, but few can match the impact that technology has on clients and agents alike. Proptech (short for property technology) is an umbrella term that covers so much of the tech involved in real estate, from construction technologies to real estate fintech. Most important for our purposes, however, is the technology that serves brokerages, agencies, and real estate professionals.
The goal of proptech is to enhance both efficiency and effectiveness. Get more work done, more quickly, without compromising on quality, all while providing the best service possible to your clients. Sounds great, right? So let's take a deep dive into proptech, and all that it can do for you.
Everything You Need To Know About Proptech
First, let's expand a bit on the...

Real estate agents and brokers across the globe have long relied on the role of an assistant to help them execute their daily and weekly tasks and ensure they meet their goals. Today, however, these so-called assistants are looking a little different.Â
In the rapidly evolving technological landscape, artificial intelligence (AI) virtual assistants are increasingly becoming the norm in real estate and nearly all other types of businesses.Â
From making marketing more manageable to assisting with administrative tasks, enhancing customer satisfaction, and streamlining internal processes, AI has already proven its ability to revolut...

As an agent, would you rather invest your valuable time in repetitive marketing tasks or spend time providing outstanding service to clients instead? Saving time through automation is a central focus of many of the emerging tools in the real estate industry, with artificial intelligence (AI) playing a starring role in turning those time-saving dreams into reality. As we look ahead to the rest of 2024 and beyond, that trend is only likely to continue picking up steam.
With new tools available to save time, enhance efficiency, and increase productivity, staying on top of the technological trends is essential for success. Upgrade your tech with confidence and make your life easier with these emerging tools in the real estate industry.
Saving time is great, but only when you can still de...
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