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At the end of this year, I will have spent the past 24 years of my life focusing on technology in the residential real estate vertical. When I first entered the real estate vertical, I was a 28-year-old technology "outsider" who was fortunate to get paired up with a business partner that was a long-standing industry "insider" who seemed to know everyone and everything residential real estate related. Better yet is this business partner truly loved the real estate industry, what it does for people, and how technology could transform and modernize the real estate business.
Today more than ever I am fully convinced that many of the key issues facing our industry 24 years ago still go unaddressed in a transformative manner. Even worse is that we know the answers to many of the questions we had wh...

In a rapidly evolving digital landscape where true efficiency lies in the ability for all your technology to work together seamlessly, a "frankenstack," or a dismantled system made up of tools from multiple vendors, isn't going to cut it. The rise of the all-in-one platform has already begun making an impact on the real estate industry and this impact will only expand in the future. In this white paper, we explain this concept in great depth. Below are some of the highlights.
The Benefits of the All-in-One Platform
Real estate brokerages across the globe are already seeing the benefits the all-in-one platform brings. Some of the most significan...

There is no crystal ball that agents can use to try and prepare for a future in real estate that will look so vastly different than it does today. The buyer commission lawsuit settlement has left an ever-moving target for what the landscape of real estate will look like moving forward. I have spent the last six weeks meeting with some of the nation's largest real estate brokerages and working with the product team at Delta to try and understand how we can best empower real estate brokerages and agents to continue to be successful in this new landscape we find ourselves in. Ultimately, my conclusion was that agents need to be ready to get back to the basics of truly looking at themselves as sales professionals.
The agents and brokers who w...

When working in real estate, where the timely management of leads and client communication can make or break a deal, having a CRM (customer relationship management) platform tailored to your specific needs is indispensable. A well-customized CRM not only helps manage the voluminous data associated with customers and properties but it is also simple to navigate and automates routine tasks, freeing up valuable time to focus on more strategic activities. Below are some ways to customize your real estate CRM for maximum efficiency.
1. Customize Page Navigation
An easy-to-navigate interface is critical for achieving maximum efficiency. Customize your CRM so your pages display only the most relevant tools and information in an organi...

Lynn Wardley started Wardley Real Estate in his home state of Utah in the early 1970's. With about 1800 agents spanning the entire state, the brokerage grew to be Utah's largest and most successful real estate company within just a few years. After finding such success, Lynn was approached in 1999 by Better Homes and Gardens (BH&G) to take over a brokerage in Las Vegas to fill an opening created by a broker that left the BH&G network. Later that year, Wardley purchased Frontier BH&G in Denver, Colorado. A few years later in 2001, NRT purchased both the Utah and Denver operations, which combined had around 3,000 agents. It was then that Las Vegas and the surrounding areas became...
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