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When it comes to attracting buyers as new clients, there's good news and bad news.
The good news is that if you manage to get an interview with a buyer, you have a terrific chance to close the deal. Many buyers commit to the first real estate agent they meet, and some only talk to one. Do a good job and you may find you get referrals and ongoing business for years to come.
The bad news is more buyers are interviewing several real estate agents and taking longer to make a choice. To make your mark, you'll need to work harder and smarter. Of course, this can also be a good thing. After all, the customers are making more informed choices — and you can als...

What's the best CRM for agents? The one they will use. But for brokerages, offering a CRM can create two perpetual challenges: First, about one in four agents don't even use a CRM. Second, for the ones that do, most agents are using CRMs based on outdated technology and limited integration.Â
Today's DeltaNET® gives brokerages a way to overcome both these challenges, as its fully-integrated CRM offers the new technology today — and tomorrow.
Moving Their Cheese
So, how do you get your agents who use their own CRM to move to one fully integrated with the newest tech, including artificial intelligence, or AI, that leverages machine learni...

We speak so much about the benefits of new technology that it can sometimes be easy to overlook how adopting new tech isn't always an overnight process for team members. In some cases, agents already have routines that deliver success and therefore may be hesitant to adopt new tech, even if it will ultimately benefit them. In others, an agent may simply not be the most tech-savvy, even if they're extremely competent in other aspects of the job.
Since agents have different reasons for why they might have trouble adapting, the first thing to remember is that making tech adoption more approachable requires a multi-faceted approach. The solution for an agent who just needs motivation will often be diff...

Depending on how closely you follow the tech news, you might already have an inkling that we're in the midst of the latest technological breakthrough. Artificial intelligence (AI) is driving a new era of tech in real estate and countless other industries, with the potential to be the biggest game-changer that we've seen since the first smartphones hit the market. Already, AI is making life easier for real estate agents, saving time and helping to create efficient, effective marketing that lets you automate key tasks without missing a beat.
Of course, new tech like AI can also feel a bit overwhelming at first, especially when it's constantly in the news and evolves so rapidly. Today, we're going to take a closer look at why AI is reshaping real estate and how you can start benefiting from AI-driven tech right now.

Real estate technology moves fast! The most successful real estate professionals keep up with the trends, but that doesn't mean they try to be everything to everyone. Instead of doing a little bit of everything, look for a technology stack that moves your business forward while simplifying day-to-day work.
A technology stack is simply the collection of software and hardware solutions you use on a regular basis to help your business grow. Your technology stack includes things as simple as your favorite word-processing program and as complex as your iPad or other mobile devices.
Technology can't replace the most important thing you bring to the table: The human touch. But it can help you reach more people and achieve more in a day. It's a wise idea to take a close look at how...
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