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I was recently asked by one of our enterprise real estate brokerage partners to put together a presentation to be delivered to a group of 500 agents with the topic of: "10 tips and tricks to improve your business in 2024." The presentation was so well received that I wanted to turn it into actionable steps that could be shared with brokerages across the country, regardless of which technology platforms you have deployed in your business.
As the Vice President of Sales for Delta Media Group, I spend much of my day-to-day time interacting with large brokerages and figuring out ways to increase agent engagement with marketing & technology platforms. In my opinion, the tips outlined b...

From showing homes to getting new listings, marketing online, and negotiating deals, the life of a real estate agent can get very busy. But the good news is that with today's technology, there are tons of ways to manage your tasks, freeing up more time for the ones that matter most.
Here is a list of time management hacks to take advantage of if you haven't already:
1. Leverage Automation
Automated technology is widely used these days to increase the efficiency and speed of processes while reducing the possibility of human error. Therefore, if you're not yet using automation, you could easily be lagging while your peers...

Real estate is an on-the-go industry, where the hardest work doesn't always happen in a traditional office setting. Your "office" at any given time might be your car, a property that you're showing, a coffee shop where you're meeting a client, or any number of other places around town. So if you find yourself constantly on the move as an agent, don't you deserve reliable, flexible tech that travels with you and works just as hard as you do?
The ability to take your tech tools on the go is no longer just a nice perk — it's an essential. The good news is that with the right tech in place, your favorite mobile device can be just as powerful a tool on the go as the desktop computer that you rely on when you're in the office.

The real estate profession offers more opportunities than ever, but that also comes with its share of challenges. Never before has a real estate agent needed to be familiar with so many skills. To cope with diverse demands, it's imperative to define what success is to you, measure it regularly, and stay on the right path.
It's no secret that success can look different for different people.
That's even true when you narrow your focus down to one industry, like real estate. For someone who has just launched their career, success might look like getting that very first customer agreement. Later, lead generation becomes crucial. After that, lifetime value might be a concern.
Whatever the case may be, it's impossible to know if you are moving toward success unless...

A seasoned real estate investor and a top agent at Coldwell Banker Tomlinson in Spokane, Washington, Aaron Lennon uses technology to connect with clients and communicate the benefits of buying property.
Aaron Lennon got into real estate about 21 years ago when he purchased his first investment property and began working as a landlord. After reaping the benefits of owning multiple properties himself, Aaron became an agent in 2011 to show others the value of property ownership — whether that be through helping clients buy their first home or their first rental property.
"My passion is showing people how they can ma...
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