Posts with tag 'Real Estate Technology'
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29
Who's Afraid Of Social Media? How To Shine On Social Platforms
Is growing your real estate social media presence in a reliable, sustainable way one of your top marketing priorities for 2023? While the path to social success is surprisingly clear, it's normal for time restrictions, a lack of information on social best practices, or plain old fear of the unknown to get in the way of building your social presence. That's why it's so important to have a plan, build the right way, and keep investing in your social presence over time. Here are some dependable real estate social media tips to help you get started.
1
SEO: The Lifeline To Your Lead Generation
Search engine optimization is one of the deciding factors in the success of any digital business.
Although you may have an office space at a brokerage or a designated home office, there's no doubting most of your future customers will find you online. As Generation Z and Millennial buyers enter into the market, they are starting their home search on the internet. Likewise, that's where they seek out agents.
There may be dozens or even hundreds of real estate agents and brokerages in your area alone. What determines which one shows up prominently when someone searches for "real estate agent i...
22
The Most Common Misconceptions About Real Estate Tech
Real estate technology is becoming more advanced with every passing day. Capabilities that were once restricted to only the top agencies and brokerages are now available to smaller teams and independent players. As the landscape changes, though, there's plenty of misinformation out there.
Whenever a new industry develops, there are bound to be many different takes on it. And although real estate as we know it is hundreds of years old, real estate technology itself is very new. Established real estate professionals of today didn't grow up with many of the technologies becoming common now.
Artificial intelligence and machine learning, to name just two examples, have certainly stoked the public imagination. But in the midst of all that, there are real questions about their practical impact.
R...
31
Everyone Can Use DeltaNET® 7, No Matter Their Tech-level
As a real estate brokerage in the digital age, you need a well-rounded CRM that's simple for sales associates of varying tech levels to navigate — and that's DeltaNET® 7.
One of the primary goals for Delta when creating DeltaNET 7 was to be something that worked for ALL agents, not just the less than 10% who consider themselves tech-savvy. In doing this, Delta Media Group® updated its CRM platform to provide more of an app-like experience for users.
Pages are Simplified in DeltaNET...
28
Technology Can Scale With You - Here's How
Over the last few years, artificial intelligence and machine learning have transformed the way real estate agents do business. AI-driven applications have the potential to uncover patterns hidden within millions of data points, helping teams make the right moves at the right time.
Although the idea of real estate technology as a high performing center of excellence for your whole business is exciting, it can also be intimidating. Agents often wonder if adopting this technology means completely transforming the workflows with which they are already familiar.
Luckily, this isn't the case.
Just like your team, your marketing, and many other elements of your business, your technology can scale with you. Rather than taking a quantum leap forward that changes everything ab...