Posts with tag 'Real Estate Technology'
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29
Creating Confidence Out Of Uncertainty
In the first year of a real estate agent's career, he or she learns the ropes. In that journey, all agents develop a sense of their interests and strengths. Afterward, a whole new set of challenges is in store.
When rising agents are looking for effective, repeatable processes to fill their sales pipeline, what are they really doing? What is the underlying motivation? We can argue that it's confidence. Building the right processes helps you tackle the unknown with greater energy and enthusiasm.
When you are confident, you feel ready for anything. No matter what happens (or what seems to go wrong!), you have a deep inner knowing that tells you that you can adapt and prevail. But real estate's complexity means most newcomers can't simply "fake it 'til they make it."
The...
17
It's Time To Do What Wayne Gretzky Would Do
What does a real estate firm have in common with the greatest hockey player to ever lace up a pair of skates? More than you might think. In sports, your opponent rarely cooperates with your best-laid plans, and more often than not, success requires innovating on the fly. In real estate, so much of what we do is dictated by both market and broader economic trends. What works one month may be outdated the next, and what works in one type of market may fall flat in another. So how do you get ahead when there's so much inherent uncertainty to contend with within the industry?
Wayne Gretzky said it best: "I skate to where the puck is going to be, not where it has been."
Anticipate, adapt, and thrive. Think one step ahead of what your opponent – or the market – is doing right now, and gain advantages that othe...
17
Having A Great Website Is Easier Than Ever Before
A great real estate website is a must in today's industry. Millennials and Generation Z are the majority of homebuyers, and virtually all real estate transactions start online. A website creates an opportunity to build trust with potential customers you haven't even met yet.
Website design is a big topic, and it might be a long way from your interests. But a website is your digital first impression, so every detail should be thought out with care. Luckily, everything gets easier once the planning and setup are complete. Then, your website can start building momentum.
It's no secret some of the most successful real estate agencies find...
12
You Don't Know What You Don't Know
This time around, instead of offering some advice or action items related to running a real estate business (I'm hardly an expert in that regard, anyway), I wanted to explore some of what goes into developing new functionality in the DeltaNET®. Specifically, we run into hurdles when designing the functionality before any technical ones even come into play. Â
We love to build out new functionality based on customer feedback and requests. After all...
11
Forward Thinking And The Real Estate Industry
We all admire forward thinkers: people who envision what others are incapable of seeing.
When I think of forward thinkers, I think of people like Steve Jobs, Albert Einstein, Henry Ford, and Elon Musk, just to name a few. I still remember back in 1997 when Steve Jobs put an end to the Newton. I loved the Newton but didn't like how it had to be docked to a computer to synchronize all the data. Later on, when Steve Jobs opened up about why he put an end to the Newton, which was very popular at the time, he said that it was because he envisioned a device that could be connected wirelessly and synchronize wirelessly in real-time. And, since the Newton couldn't do this, it didn't make sense to him. That sounds funny today, but in 1997 it was crazy thinking, and Steve Jobs got blasted for getting rid of the Newton. We now...
