Articles Tagged "Social Media for Real Estate"

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June
1

Real estate technology is moving faster than ever, and some agents are beginning to wonder if they'll be left behind. Big industry players have made moves to automate real estate in disruptive ways — but, in the long run, they've only succeeded in "disrupting" their own business.

It is becoming more obvious that the average buyer or seller doesn't want a fully AI-driven process, nor do they want to do it all themselves, no matter how convenient the tools become. What they want is personalized advice from a local expert.

Rather than replacing agents, the best technology enhances what they can do.

More Accessible Technology Means Better Results for Organizations of All Sizes

It was not that long ago when the best technology was available only to the largest brokerages. With the introduction of Customer Relationship Management tools like the DeltaNET®6, that's no longer the case. From large enterprises to independent agents, everyone can benefit.

Likewise, CRM technology was once limited mainly to B2B sales teams. With a CRM solution built by and for real estate professionals, it becomes possible for any member of a team to be more productive than ever before — while doing less work and making fewer errors along the way.

Not even the most advanced technology available can do what real estate agents do: Guide customers to informed, confident decisions about buying and selling. But what technology can do is accelerate and automate rote tasks and routines, especially those related to marketing and advertising.

You know marketing consistently is an essential part of your business success. But how often have you set out to do it only to have other priorities take center stage? It's a common problem for people at all stages of their careers, and precisely the one technology is best suited to overcome.

Technology Supports Your Efforts to Deliver the Human Touch Every Time

To work with you, someone has to know you, like you, and trust you. One unique aspect of real estate is that you often must build that rapport before the person steps into your office for the first time. For that to work, technology needs to be there to fill in the gaps.

From your real estate website to social media and email marketing, an all-in-one technology center of excellence like DeltaNET®6 ensures that you are always communicating with your audience in a humane, consistent way — no matter if you're talking directly to one person, one hundred, or one thousand.

For email, it does this through a combination of templating and personalization. You set up campaigns once, for just a few minutes at a time, then the system fills in the blanks based on individual behavior. Every mailing list subscriber gets a tailored experience based on their interests.

For social media, an event-driven approach is best. For example, you can have automatic updates made whenever details on your active listings change. You can also instantly publicize new listings, focusing a fast-moving audience's attention on virtual tours and other features that matter to them.

Yes, you could do it all yourself, painstakingly writing social media updates and emails by hand. In the end, though, this wouldn't make the quality of your communication better. Instead, it would just mean spending more time on it, to the detriment of all the other things that move your business forward.

The Future Is Now for Real Estate — and Marketing Automation Is Ready to Help You

As real estate agents, we know technology isn't the answer to every problem. Despite rosy predictions about the future of machine learning, we are probably 200 years away from fully autonomous robots doing the work of today's agents.

In fact, an Oxford study ranks "real estate sales agents" near the middle of the pack for their long-term computerization risk — suggesting it will take a long time and a lot of technological development before agents and brokers need to be concerned.

In the meantime, technology is not an enemy, but an ally. You can use it to build the practice you want by giving yourself the leeway to spend your time and energy wisely. It's no longer a choice between so many long hours of marketing or nothing at all. In this sense, at least, you really can have it all.

That's an essential piece of the puzzle for agents and brokers who want to optimize their business for work-life balance. Within just a few weeks of implementing real estate CRM technology, you can save dozens of hours. Those can be used to push your business further or get the rest you need and deserve.

Delta Media Group is here to help you bring the promises of technology down to earth in your career. Contact us to learn more or begin.

June
6

In the past few months, you've probably noticed that listing inventory has been extremely low, at least in most of the country. As if it wasn't enough that current homeowners are less apt to sell during these uncertain times, labor shortages and supply chain issues have slowed new home builders down. When you're used to most of your real estate marketing being centered around new listings, it can be tough to keep the leads coming in with limited listings on the market.

But fear not, because I've laid out some tools you can use to keep marketing your brand so that when people are looking to sell again or for those that are still looking to buy now, you're the first name that comes to mind.

Use Ad Wizard to Post to Social Media

Even when you don't have any active listings, you can still market yourself and your website on social media. There's nothing wrong with a Facebook or Instagram ad that just features you and links prospects back to your website instead of features a listing. Even when inventory is low, plenty of buyers are still looking, and your website can still provide them with a lot of value, given that buyers must find and inquire about a new listing fast if they want to have any hope of getting it in today's market.

Suppose a customer comes to your Delta website and saves a search. In that case, they can be notified immediately via both email and push notification when a new listing that matches their search criteria comes on the market. That has always been useful, but with how fast listings are selling at the moment, having that kind of edge is more important than ever. Ad Wizard is a feature that can be found in DeltaNET® that allows you to create several different kinds of ads and post them to Facebook or Instagram. It includes simple branded ads to market yourself and get people coming to your website to save those searches or even just look around.

Set up "My Customer For Life"

The My Customer For Life (MCFL) system is another great feature of a Delta Media Group® website and CRM that can keep your customers engaged even when you don't have listings to show them. If you've read any of my articles before, then you know that the MCFL system is a common topic for me. What can I say? It works. We even have the data to back it up. Whether they're buying, selling or are happy right where they are, clients like these articles, and the open rates prove it. There's no better way to keep a customer engaged than sending them the information they actually want.

For those unfamiliar with the MCFL system, this system allows you to share informational articles related to buying, selling and homeownership via email, social media and your website. Even those past clients that are no longer in the market will find a lot of value in reading them. The best part is that, in addition to making them available to read on a page of your website, you can add your clients to a mailing list to have a few of these articles sent directly to their email each week. The system then keeps track of the articles they engage with so that it can send them more of those kinds of articles in the future. New articles are created in-house each week by our extremely talented content writers. Did I say they're talented? Well, they are.

Start Blogging

If you'd rather create your own content, Delta websites also include a blogging platform. Like the MCFL system, these articles can be shared in ways beyond just your website. You can subscribe past clients to your blog, or they can subscribe themselves on your website so that they're notified every time you write a new article. You can also share these articles on social media or, even better, configure the Social Connector system in the DeltaNET® to post them to your Facebook, Instagram, Twitter and LinkedIn pages for you every time you write a new article.

Share Good Reviews

Next to listings, there's nothing that brings customers directly to you more effectively than good reviews. Not only can you store your customer reviews in the DeltaNET and display them on your website, but you can use the Email Campaign or Eblast system to solicit them from your past clients. You can even configure Social Connector to share them to your social media accounts automatically as they come in. This is a great way to market yourself and your website when there aren't a lot of listings, and like MCFL, it's almost entirely hands-off after a little configuration.

Make eCards and Flyers

Don't forget about ecards and flyers. Creative Studio, along with the legacy eCards & Flyers system found on the Marketing Center page, might be something that you're accustomed to using for sending out ecards for listings. However, there are numerous templates in both systems designed to help you market yourself too. Some are just branded marketing pieces, but there are a wide variety of designs for occasional greetings like holidays and birthdays as well. There are even designs meant to celebrate pet birthdays. Every time you send a "Happy Birthday," "Happy Easter" or "National Donut Day" ecard to a past client or prospect, it becomes that much more likely that you're the person they'll call when listings start coming back on the market.

This all goes to show that, even in times when there aren't many listings available, there are plenty of ways you can continue to market yourself. Real estate marketing isn't entirely about listings. Content related to homeownership and even things as simple as a holiday greeting card can help put your brand on top when the listings return and buying and selling ramps up again. It's coming, and your diligence will pay off when it does.

January
10

TikTok became a rising star in social media at the start of 2020, and it has been going strong ever since. With more than a billion active users, it has quickly become one of the most popular social media platforms in the world, and creative real estate teams have found many interesting ways to integrate TikTok into their social media marketing. If you're new to TikTok, consider this your introduction to the platform and your guide for how to get started. 

Introducing TikTok, the Newest Social Media Sensation

Before we dive into the details of how to use it, we need to answer one important question: What is TikTok, exactly? In short, TikTok is a social video-sharing platform focused on short-form content, which allows you to create, edit, and share quick video clips. Originally the platform allowed you to post videos up to 15 seconds in length, but the limit has since increased to three minutes.

TikTok was first established worldwide in 2018 and surpassed two billion downloads for the first time in late 2020. Today, it ranks behind only Facebook, Instagram, and YouTube in terms of active users for social media platforms. The fact that TikTok videos are short, to the point, and easy to share has made the platform especially popular among younger users. So if you're trying to do more to reach Gen Z and Millenial clients with your real estate brand, TikTok is an excellent place to be seen.

While mastering TikTok takes time, its popularity also comes from how relatively easy it is to get started. You can quickly shoot videos on your phone, use editing features within the app to customize your video, and post it to the world. Video content is already such a great fit for real estate marketing, so TikTok is a natural place to invest some of your social media efforts.

Want to Build an Audience? Start with Consistency

While TikTok hasn't been "figured out" to the same extent as Facebook or Instagram, we do know some things about how the platform's algorithm works. For example, one of the most critical factors in growing your audience is posting content consistently.

Like with many social media platforms, it's helpful to create a posting schedule. This might mean posting a video every day or posting a few times a week. Whatever schedule you establish, try your best to stick with it. Consistency doesn't mean overnight success, but it's a big key to growing your audience over time.

Keep It Short and Sweet

While the video length limit was expanded from 15 seconds to three minutes, the most popular TikTok content is still short, sweet, and to the point. The length of each piece of content that you post will naturally still depend on the topic. For complex topics, a longer video may be more fitting. But for most content, shorter is better.

There are a few reasons why shorter videos tend to be more popular. First, TikTok started as a platform for sharing concise videos, and that's how many users still see it. But there's also the simple fact that your audience is more likely to watch a short video to the end and engage with the content. As you make more videos, your analytics will tell you more about which lengths work best for your audience.

Be Authentic and Show Some Personality

Whether you're browsing TikTok or watching a commercial about the platform, it quickly becomes clear that TikTok is all about self-expression. That means celebrating the authentic version of who you are, and many of the most popular TikTok accounts do just that. Put another way, it's hard to succeed on TikTok by pretending to be someone you're not. So, don't be afraid to show some personality, give people a peek behind the curtain at what life is like as a real estate agent, and be authentic with your audience.

Make Complex Content Relatable

Educational content is quite popular on TikTok, but users aren't necessarily looking for long, complex content that overwhelms with detail. The most popular real estate TikTok accounts tend to break down those complex ideas to make them as relatable as possible for their audience.

YouTube might be the place for a 15-minute deep dive on a real estate topic, while TikTok is the place where you take the same idea, break it down to the essential concepts, and explain it in a quick, accessible way. While the shorter length of TikTok videos makes things easier in some ways, it can be challenging at first to break down big ideas into relatable concepts. Practice, check out what other agents are doing on TikTok, and experiment to see what types of videos work best for you.

Experiment with Themes and Series to Keep Your Audience Coming Back

No matter how well you break down a topic, some big ideas just won't quite fit within the 3-minute limit for TikTok videos. And that's okay! Creating a series of short, relatable videos about the same topic can be a great way to educate your audience and keep them returning to your account to check for fresh content.

Themed posts are another powerful way to grow your audience while making it easier to stick to your posting schedule. For example, you could post advice for buyers on one day, home improvement posts on another, highlights of local attractions on another, and fun, personality-driven videos to cap off the week. The possibilities for themes are nearly endless, so it's well worth experimenting with and researching themed post ideas for real estate.

Use Relevant Hashtags to Help Interested People Find Your Videos

Now that you have some ideas for how to make great TikTok content, we'll close with a topic that will be familiar to any agent who's dipped their toes into social media marketing. Like with most social platforms, TikTok is big on hashtags. By tagging your posts with relevant hashtags, you can reach people looking for content related to those hashtags.

Relevant is the key word there because you're trying to connect with people interested in real estate content. Using popular hashtags that aren't related to the actual post may provide an initial, artificial traffic bump but won't result in people sticking around to see what you have to say.

The Bottom Line for TikTok Success

One of the biggest themes of our TikTok advice is that it's crucial to experiment and find out what works for your brand. This is because TikTok is still a relatively new platform, but also because authenticity and self-expression are such integral elements of TikTok success.

Of course, the agents who have already found success on TikTok are also excellent sources of ideas. Don't be afraid to check out their content, discover what works for them, and adapt the best ideas to fit your needs. By carving out a TikTok niche, you can ride the wave of the most popular new social platform in years while building connections with the Gen Z and Millenial audiences that are quickly becoming the largest demographics in real estate.


To view past Real Estate Marketing and Technology articles and read more from the February 2022 issue, click here

November
26

Succeeding with social media shares many commonalities with succeeding in real estate. To achieve success, you need to find your niche, excel within it, and have a plan for how to reach your target audience. Whether you're working to establish a vibrant social media presence for the first time or looking for ways to take your social game to the next level, a close look at your social media plan is the perfect place to start.

How Your Social Media Plan Makes Life Easier

As a real estate agent, you precisely plan so many aspects of your business. Are you giving the same effort to your social media planning? Your days are busy, but the time that you invest upfront in creating a social media plan ultimately makes your life so much easier in the long run. It's easier to accomplish your goals, build confidence, and use the time that you devote to social much more efficiently when you have a plan.

Ever get to the time you blocked out for social media, started staring at the screen, and sat there wondering what to do next? It's like writer's block, but for social marketing. Well, part of your social media plan is creating a schedule that you can stick to. When you have a schedule and know what you want to accomplish, you don't have to wait around for inspiration.

Your Social Media Plan Is About More Than Saving Time

Of course, saving time and working more efficiently are far from the only benefits of developing your social media plan. We mentioned earlier that social media has some things in common with real estate, and the level of competition is no exception. As a result, it's hard to stand out and have success without investing some time in planning.

Your planning and your social media goals go hand in hand. Do you want to increase your audience, convert more of your social connections to clients, expand your presence to a new social platform, or become the go-to social real estate resource for your market areas? These are all attainable goals when you plan ahead, take advantage of the many resources available to help with social media marketing, and lay out a plan for how to reach them.

Planning also doesn't mean avoiding experimenting with social strategies, not innovating, or not embracing the creative side of things. The best plans are adaptable, social media is constantly evolving, and embracing the integration of new ideas will help you stay relevant with your audience. So your ideal plan will include concrete steps for achieving goals, while also leaving room to adapt to a changing landscape.

How to Start Building Your Social Media Plan

Hopefully, we've convinced you of the value that comes from investing some time and effort into your social media plan. Now let's look at a few key areas that you can focus on while you develop a reliable plan for success.

  • Know Your Audience
    It's hard to be everything to everyone in most things in life, and social media is no different. Understanding who you're trying to reach will help you choose which social platforms to emphasize, plan content that speaks to the needs of your audience, and tailor your social presence to reach them. Before you can reach your audience, you need to have an idea of who they are and what they want.

  • Find Ways to Share Your Expertise
    Your real estate expertise is one of your greatest assets for creating a social media plan and building your audience. The best way to share your expertise is to create real estate content, and there are a variety of content types to suit your style. Blog posts are great especially if you enjoy spending some time behind the keyboard, while video content is very popular and perfect for social sharing if you'd rather spend time in front of the camera.

  • Invest Time in Engagement
    While of course you can't plan out every interaction, you definitely can plan on investing some time into engagement. There's no getting around the fact that engagement is key to nearly every aspect of social success, so it's more than worth the time.

  • Turning Connections into Clients
    Is your social presence integrated with the rest of your online marketing? Can your social connections easily find your real estate website, and take the next step? Converting clients is the name of the game and the destination where all of your other planning efforts are leading.

With the right plan in place, your social media presence can be such an incredible asset to your real estate brand. When you're ready to turn your plan into action, our social media marketing services are here to help you achieve your goals.

June
23

Instagram, now owned by Facebook, has enjoyed a steady rise to prominence over the last few years.

While most people might not think of Instagram first when they list the top social media networks, now is a good time to reassess that opinion. In fact, Instagram IS one of the biggest: since January of 2020, it consistently logs 1 billion monthly active users. This makes it around three times larger than Twitter.

Facebook is still the largest at 2.8 billion. When you dig deeper and look only at users in the United States and Canada, however, Facebook comes to around 259 million compared to 120 million for Instagram. In short, the audience most U.S.-based real estate agents need is right here on these two platforms.

If you are using Facebook now, it only makes sense to extend your efforts to Instagram.

In fact, there are clear similarities between the two. If you know how to use, optimize, and market from your Facebook account, virtually all the lessons you've learned will also apply to Instagram. Plus, there are special features that make Instagram especially valuable in the real estate world.

Why So Many Real Estate Agents Swear by Instagram for Lead Generation

An increasing number of real estate agents are turning time and attention toward Instagram.

Unlike all the other social media networks, Instagram was built to be highly visual. That makes it one of the best places to showcase all your breathtaking real estate photography. On top of that, its streamlined interfaces and interactions mean it is much friendlier to new users than some other platforms.

Just as crucial, Instagram offers far more user engagement — some sources have estimated it as high as 15x the engagement of Facebook and 20x the engagement of Twitter. Many platforms are designed to limit the reach of businesses unless they pay for advertising, but Instagram hasn't developed in that direction (yet).

Getting followers on Instagram tends to be easier, too. While it may take months to reach your first 1,000, a consistent schedule of compelling content can accelerate your gains, so you'll add 1,000 in weeks or even days.

Top 6 Tips for Getting Bottom Line Real Estate Value from Your Instagram

Getting started with any new social media can seem daunting. The most important thing is to approach it in a way that allows you to generate leads without needing to scroll your feed for hours every day. Luckily, it's very easy to put Instagram to work for you once you've invested the initial time to set it up.

Let's look at some pointers that smooth the path to success:

  • Launch a Business Profile
    Even if you already have a personal profile, a business profile will raise the visibility of your real estate practice. You can always link to your personal bio, but be sure to craft your settings, so visitors are directed where you most want them to go. That might mean a specialized landing page or your local listings.

  • Choose a Theme for Posting
    There are two themes to think about in your Instagram. First is the general theme of your content. You want to be sure people know what they're getting, so they're more likely to add you to their feed. Second is visual theme: what frames, logo, or other elements can you add that make all of your photos consistent?

  • Post Consistently
    Consistency is the key to social media success. That's true of Instagram and any other network you might try out. It's a wise idea to start with the goal of posting three times a week. As you develop processes and integrate social media into your regular marketing plans, you could choose to post more frequently.

  • Use Hashtags
    Hashtags are critical to helping people discover your content. They allow anything you post to be found in Instagram search. Unlike some places, where the number of hashtags you can use is strictly limited, Instagram encourages their use. Be sure to research hashtags in advance, so you know that your target audience is using them.

  • Engage with Ideal Followers
    Instagram stands out among the popular social brands because it makes it very easy for you to engage with potential followers. Simply explore recent posts under popular real estate hashtags in your area. Jump into any threads that look promising, adding your own perspective to the discussion, and you can get follows.

  • Leverage Social Media Marketing Automation
    On social media, efficiency means realizing results while being mindful and intentional about time spent. Social media automation enables you to prepare posts in advance, share them when they are most likely to be seen, and monitor replies at a glance. DeltaNET 6 links with Instagram to simplify it all.

To learn more about social media marketing in real estate, contact us.

June
1

Social media is one of the best tools for real estate agents to build a stand-out digital brand. Research shows real estate professionals are some of the most active voices on social media. Some acquire 30% of their online leads or even more from social channels.

Of course, some haven't seen the results they want just yet.

When you're new to social media, it can be tough to see the connection between a tweet or hashtag and a client meeting on your calendar. But that doesn't mean the potential isn't there, hidden just under the surface.

With the right methods, you can make social media work for you.

Social Media Automation Makes it Easier to Achieve Real Business Value

There's a simple formula for deciding what should be automated.

If something is important, but low-yield . . . automate it!

The more you can automate basic processes that underlie your business, the easier it will be to scale and grow in the future. Real estate marketing is the most natural place to enjoy all the benefits of automation — and because social media can consume so much time, it just may be the prime candidate.

It's easy to get off on the wrong foot with social media when you feel you need to watch it like a hawk.

Social media platforms encourage this level of reactivity. After all, for every minute you spend scrolling your social media feed, advertisers on the platform have the opportunity to sell something to you. Social media automation helps uncouple the bottom-line benefits from the "Fear of Missing Out."

Here are some ways to manage your social media more effectively:

  • Pick the Right Social Media Platforms for Your Business Goals
    It seems like a new social media platform bursts onto the scene every month or so. Even if you focus on only the biggest and best, however, not all of them fit into the real estate world. Facebook is the leading all-purpose option, while LinkedIn is great for connecting with luxury buyers. Instagram is the home of the top real estate photography. You can use Facebook Connector and LinkedIn Connector for automated, event-driven posts.

  • Time Your Social Media Posts to Capture Audience Attention
    Every social media network moves at its own pace. For something like Facebook, it may be okay to post a few times a week and still get the results you want. For Twitter, the situation is reversed: The feed scrolls by so fast that posting multiple times a day is a must. Whatever platform you use, be sure to schedule and time your posts for maximum audience activity in your area — the prime hours are lunchtime, after work, and weekends.

  • Share on Social Media Consistently to Get Seen More Often
    Consistency is king on social media. Since you can never be 100% sure that any one specific follower will see a given post, you need to create multiple opportunities to catch their attention. Come up with a figure for daily and weekly posts and stick with it. Get used to sharing older posts more than once — many followers won't have seen them the first time, and you might put the right content in front of someone at the perfect moment.

  • Use Relevant Hashtags for Your Specialty, Area, and Brand
    Hashtags are specialized topic markers that render posts easier to find on a social platform's search function. Not surprisingly, the most common hashtag in the industry is #RealEstate. Tagging your posts makes it more likely that buyers and sellers in your local area will see you even if they're not looking for you. As your brand becomes well-known, you can start to pepper in branded hashtags for customers to use.

  • Monitor and Respond to Comments on Your Social Posts
    Social media is so enticing in part because it's responsive. You should take the chance to answer any questions or comments people send you, whether directly on your posts or within their own feed. Yes, this rule goes for negative comments, too: Your professionalism leaves a lasting impression on anyone who might read them in the future. Once a good conversation is rolling along, you can switch to direct messages to talk business.

  • Use the Rest of Your Digital Marketing to Your Advantage
    You can use social media to create a virtuous cycle that improves the rest of your digital marketing. If you are using email marketing drip campaigns, you're empowered to promote your social media on your emails and share your best email content on your social feed. The same is true for the terrific content you've been writing for your blog or anything else helpful and informative on your real estate website.

Contact us to learn more about using social media automation to help your business thrive.

March
16

Social media can be an excellent source of leads and allows you to connect with your audience on a level that simply isn't possible with other formats. But the competition for attention is fierce, so creating a reliable social lead-generation pipeline takes effort. The good news is that the results are more than worth it.

Authenticity and consistency are the keys to social media success, which means that you'll need to show more of your personality than you might with other marketing tools. The payoff is that showing your personality will help you build real, lasting connections with your clients and earn their business long-term. So, let's take a closer look at some social strategies that will help you expand your audience, build connections, generate leads, and maybe even have some fun in the process!

Personalizing Your Connection With Clients

Build Your Online Presence So You Can Build Connections
Creating personalized connections is so much simpler when it's easy for clients and prospects to find you online. Your real estate website is the perfect place to start because that's where you'll be posting so much of the content that you share elsewhere and where shoppers can find all of your listings. Of course, your online marketing and SEO will help drive traffic to your website, which in turn means more traffic for your social pages. Once you build those connections, you'll want email marketing to stay in touch and a quality CRM to help you keep everything organized. A robust online presence is key to maximizing your social media returns, and your social activity will be an essential component that helps tie your whole online presence together.

Don't Be Afraid to Show Your Personality
If a client or prospect wants to follow bland, cookie-cutter real estate social media accounts, they can find countless examples on any social media platform. But if you're going to truly personalize your connections, then you'll need to separate yourself from the rest of the online pack. Whether that means giving people a peek behind the curtain at what it's like to work in real estate, sharing your hobbies, discussing your experience with buying/ selling your own home, talking about your favorite local attractions, or even a little bit of everything, letting clients get to know you will help build lasting connections. As long as you avoid politics and other divisive topics, there will be plenty of room to let your personality shine in a productive way.

Always Be Friendly
This may seem like overly simple advice, but we've all seen examples of what can happen when people are rude on social media. So, when in doubt, always be friendly, look for positive ways to engage, avoid confrontation, and follow the golden rule. You can't go wrong by being kind, and your audience will definitely take notice of your positive attitude.

Keep Your Content Creation Strategy Fresh
While clients who are shopping for homes will often be interested in seeing posts with your latest listings, building lasting connections requires you to diversify your content strategy. That's true when it comes to both subject matter and format. Touch on a variety of real estate topics, and mix in the type of personality-driven content that we mentioned above. Share content in multiple formats, like blog posts, video content, status updates, images, and real estate news. Experiment with different content types to identify what your audience is most interested in seeing

Always Check the Comments on Your Posts and Engage
A steady supply of fresh, interesting content is a great start, but your job isn't done when you press the "post" button. Some of your best connections can be built by finding common ground, engaging thoughtfully in the comments on your posts, and making your own comments on the social posts of others. Answering questions is a powerful way to build connections, both through your content and your more direct interactions with your audience.

Join Groups to Expand Your Reach and Create Connections
Most social media platforms offer a way to join groups with people who share similar interests, hobbies, locations, and backgrounds. Especially on Facebook and LinkedIn, joining groups is a great way to create new connections. Just remember that most groups discourage members from posting advertisements. Instead, be authentic, be yourself, engage, and find the right moment to let new connections know what you do for a living. Once group members know more about you, they'll feel more comfortable asking for your help with real estate matters.

Why Video Content Helps Personalize Connections
Video content has become more popular than ever before in the last year, and getting in front of the camera helps build relationships in multiple ways. These days, many clients will be shopping for their next home from the comfort of their current one, so virtual tours and virtual open houses are great tools to reach buyers. But there's no need to stop there! Creating video content with real estate advice, Q&A sessions, neighborhood guides, or visits to local attractions can really help your personality shine. Video content also has the important benefit of helping clients put a face to your real estate brand.

Showcase Your Connection with Your Communities
Whether you're creating content or engaging with your audience more directly, showing how much you love the communities where you live and do business is sure to help build connections. It enables you to find that all-important common ground with clients who already live in those places and is a great way to encourage shoppers from outside the area to consider homes in those communities. Show your community connections by highlighting local attractions, discussing the perks of different neighborhoods, sharing experiences from community events, and showing how you make a positive difference in the community. In addition to building connections, your communities should also be an excellent source for content ideas.

Set a Social Schedule and Stick to It
No matter how you choose to personalize your connection with clients, even the best strategy won't bear fruit unless you're willing to stick with it. Setting a social schedule is crucial to success because building real connections takes time. There's plenty of room to be flexible, so the real key is simply to block out time each day for posting, engaging with your audience, and creating new content for social. When you have some extra time in your schedule, use it to create content that you can schedule to post later. It may take a little while to figure out exactly how to invest your social time most efficiently, but that's okay! Every agent is unique, and you'll find the right mix for your needs as long as you keep making an effort.

The more comfortable you get with building connections on social media, the easier the whole process will become. Remember that while there are plenty of general tips to follow, there's no one right way to show your personality and create connections. Don't be afraid to get creative with your content ideas, and evolve as you learn what your audience likes most. Stick with it, and you'll be rewarded with a steady, reliable source of very well-qualified leads.

March
5

Social media marketing is a key part of online visibility for real estate agents, brokers, and firms.

In fact, real estate experts are among the most active professionals on social media. That may mean there's plenty of competition for an audience's limited time, but it also means many of your peers are seeing great results. Platforms like Facebook, Twitter, and Instagram can be powerful lead engines if you use them right.

The challenge to social media newcomers is twofold:

  • Publishing content that captures attention and adds value for your target real estate prospects.

  • Doing so in a way that doesn't require you to spend all day scrolling through your social feed.

Social media is a notorious time sink, so it's important to have clear goals and focused execution. Yes, it can be fun to spread your wings as a thought leader in your community — but it's crucial to connect those activities to concrete business results. This is what many real estate pros overlook, and that can lead to disappointment.

Luckily, social media best practices for real estate are easy to work out with a little research. Here's how to use social media to really connect:

  • Include Visual Content In Your Posts
    Posts with images get 2.3x more engagement than plain text posts. No matter the subject, including a photo or illustration in each post is crucial. You don't have to become an award-winning photographer, but it is a good idea to invest in a camera (or upgrade your phone), so you can snap crisp, clear photos around your community for future posts. Of course, all real estate photos must be of the highest quality, especially for your listings.

  • Embrace the Potential of Short-Form and Live Video
    Short videos of three minutes or less are extremely popular on social media. A shorter video is much more likely to be watched from start to finish, enticing algorithms to display your content more prominently. Real estate tastemakers are getting more comfortable in front of the camera, so leverage this trend to foster a genuine human connection. As you gain experience, you can progress to live streams for more interactivity.

  • Promote Your Virtual Tours and Open Houses
    Are you among the legions of real estate experts from coast to coast who adopted virtual home tours during the pandemic? Buyers love virtual tours because they can see more properties with less travel, extending their search radius. You may have recorded a virtual tour for a specific group of buyers, but you can always share it on social media to inspire even more interest in a property. Properties in Motion makes the process a snap.

  • Showcase Your Client Success Stories
    Reviews and testimonials are among the most valuable content on your website. They reach out to visitors and spark confidence that others "just like them" have had success working with you. You can enhance this effect by going beyond static text and photos to social media-ready videos. Video testimonials will draw more attention to your rave reviews and motivate your social followers to give your website a visit.

  • Amplify Your Real Estate Blog Posts
    If you're not the kind of person who likes being on camera, your head might be spinning right about now. Fear not! Helpful, informative blog posts are still the cornerstone of a real estate social media strategy. When you publish useful blog posts, you give your social followers a peek at the kind of value you can offer them. Don't be afraid to re-share older posts, either — only a fraction of your followers will have seen them in the past.

  • Highlight Awesome Local Content
    Do you have to painstakingly craft every piece of social media content you share? No! As a real estate agent, the people and causes you interact with will give you credibility. With that in mind, you have a part to play within your community by spotlighting all the terrific things that go on. You can share content about local festivals, fundraisers, and ordinary folks doing extraordinary things — showing exactly what makes life in your area so appealing.

  • Use Social Media Automation to Make it All Easier
    What we've covered so far may seem like a ton of work, but there is a solution. Automated social media posts on an AI-driven platform like DeltaNET 6 can simplify your life while allowing you to be a true social butterfly. This all-in-one digital marketing center for real estate lets you plan entire campaigns in a few clicks. You can instantly share event-based updates, optimizing post timing, hashtags, and more for maximum effect.

Social media is easy to learn but challenging to master. Contact us to find out more about it from the leaders in real estate digital marketing.

October
20

Get noticed with Social Media


40 Post Ideas for Real Estate Social Media

Do you feel like your real estate business is getting the cold shoulder from people on social media? You're probably right! Your social media pages are prime spots to connect with clients on a personal level--if you know how to get their attention. Make people stand up and notice your real estate business with this list of our 40 favorite social media posts to attract clients.

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September
29

Social Media for Real Estate
Social Media Makes Your Real Estate Website a Better Lead Engine

Social media is a powerful marketing tool for all types of businesses––the real estate industry is certainly no exception. Studies show that sales associates are consistently among the most active on most social media platforms. The National Association of REALTORS® reports 77% of real estate professionals use social media marketing in some form for their businesses.

Over 80% of online users are active on Facebook. As a sales associate, you understand the significant impact social media has on building trust with your clients and generating leads for your business.

Social media is unbeatable when it comes to driving traffic to your website and turning those visitors into leads. You can use social media channels to promote your brand and your listings. It's an essential part of your marketing strategy that helps you connect with your targeted audience, where they spend a good deal of their time. It also enables you to cultivate long-term relationships with current clients, past clients, and future referrals.

When you incorporate social media channels into your marketing strategy, you're inviting people to your website right when they need you.

Many people find it tough to uncover the best ways to use social media for growing their business. This can lead to their social efforts falling by the wayside after an initial burst of enthusiasm.

Here's how to make social media an asset for your real estate website:

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September
1

In this week's Tech Tuesday, Harley Wolfarth walks us through the setup process of LinkedIn Connector, DeltaNET 6's latest tool for automated social media posting.

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May
11

Instagram
Are you searching for a new and exciting way to connect with potential buyers in your market? Instagram is a perfect resource for real estate agencies and brokerages. If a picture is worth a thousand words, then Instagram is a treasure chest. Imagine showing your target market every delightful property in your portfolio without seeming intrusive or overly "sales-y." Sharing great listing images on Instagram isn't difficult. In fact, developing this type of content and seamlessly integrating it into your current marketing strategy is easier than you'd believe.

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April
6

Virtual Showings & Open HousesWe live in a different world, but that has not stopped buyers and sellers from wanting to engage with the real estate market. The economic realities of the COVID-19 crisis are giving some sellers reason to close the deal, and many buyers see "shelter in place" orders as motivation to find a home that they truly love. While coronavirus precautions have made it impossible to conduct business in the traditional way in many markets, innovative sales associates are pivoting to virtual showings and open houses to keep business moving.

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December
2

Social media Lessons for the Real Estate Pro

Lots of real estate pros go onto social media not sure what to expect. Sometimes, they might get started, spend a month excited, then trail off as other obligations get in the way.

If there's one industry where social media is indispensable, it's real estate. It gives you the chance to position as a credible expert who unlocks all the potential your area has to offer.

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November
18

Build a Social Media Calendar for Real Estate
Social media is an essential part of any real estate pro's lead generation efforts.

Like other forms of content marketing, social media builds trust with your followers. That's especially vital for the many people you meet who aren't ready to buy or sell a home yet but will be soon.

Without a clear strategy, though, social media often disappoints.

Many sales associates have high hopes when they start social media. After a few weeks, however, results don't materialize – and they often give up.

This comes from a common misconception about social media:

  • Social media isn't for selling to someone as soon as you meet them.
  • Social media is for nurturing a healthy long-term lead relationship.

To turn social media into a growth engine, consistency comes before all. Consistently sharing listings, real estate photos, blog posts, and videos lets your social media efforts attract leads for you.

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June
3

Ad Wizard Paid Advertising Campaigns

 

Paid advertising can go a long way towards generating business and growing your customer base.  

Done right, Facebook ads can generate near-immediate traffic and interest in your listings. Still, many real estate agents face some confusion about the best way to use them. Use these ten tips to help grow your real estate business using Facebook advertising.

  1. Target Your Ads Precisely to Location ...
    Location, location, location! It's one of the crucial aspects of real estate, and it's also vital to your ads. Ads should always be targeted so they fall within your service area. You can narrow down your ads to states, cities, and zip codes.

  2. ... and to Demographic
    If you've spent a lot of time thinking about your ideal clientele, odds are you have factors like age and gender in mind. Growing families will have different real estate needs from retirees. Luckily, you have the ability to focus your ads on particular demographic categories.

    Click Here to Read More...

March
11

Build Your Business & Brand

At the end of 2018, the National Association of REALTORS® reported over 1.3 million members.  That's a heck of a lot of competition jockeying for the attention of home sellers and buyers across America.

As a time-strapped REALTOR® on a tight budget, how do you uncover ways to stand out from the competition in your local area, attract more leads, land more listings, and grow your real estate business?

Consider Facebook Advertising.

Facebook Advertising and Real Estate – The Perfect Fit

Real estate and Facebook are a marriage made in heaven.  Real Estate Marketing 101 tells us to go where the people go.  With 2.23 billion people logging into Facebook every month,  it's safe to say Facebook is THE way to connect with your audience online.  However, for REALTORS®, advertising on Facebook is an especially effective way to market to the largest group of first-time homebuyers—Millennials.  

These 30-something-and-under buyers dominate today's housing market at a whopping 66 percent.  At the same time, there are twice as many Millennials on Facebook as any other generation.  Advertising your real estate business on Facebook seems like the ideal place to speak directly to your perfect fit audience.

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November
9

Sold Listing Auto Share
Call it Facebook marketing, online branding, or shameless self-promotion, but Delta Media Group has given you a way to "shout it from the mountaintops" (or at least Facebook) about your most recent SOLD transactions--including IDX listings--using our Facebook Auto Connector tool. 

As an exclusive Buyer's Agent, you work directly with buyers and do not list homes for sale. In today's competitive real estate market, it's essential home buyers have an experienced agent on their side to help them make a reasonable offer on the home they want and have it accepted. You spend tons of time and energy guiding your clients down the right path to homeownership.

So how do you get the word out about the "wins" you have achieved for your clients? 

With over 1.3 billion members worldwide, Facebook seems like the best place to start. Delta Media Group's Facebook Auto Connector gives you the ability to post each of your SOLD listings automatically, and that includes IDX LISTINGS!

See, we think you work way too hard helping your clients take the right steps toward successful home buying not to give you a way to tell your entire story on Facebook. That is why we did not limit your social shares to your broker's listings; we included the ability to share any IDX listing too.

It's a fact, you work hard for your clients, and now you have a way to share your success stories with the world.

Contact our Tech Support Team to get started auto-sharing your story on Facebook today.

May
3

Real Estate Social Media Tips

Buying or selling a home (or both!) is a very personal experience for your clients, so social media is a great place to connect. The key to success for social media engagement is making it more than just a box to check off on your marketing to-do list. Your best results will come from direct, real interactions, and from sharing content, video, and photos that show off the best that your real estate business has to offer. Social media platforms provide an easy way to connect with current clients, and plenty of opportunities to generate new business.

Marketing Tips for Real Estate Agents: Making the Most of Your Social Media Time

The first tip, and maybe the most important, is just to be present. You don't need to spend all day checking your notifications, but it's important to respond when someone reaches out to you, posts a public comment, or comments on content that you've shared. Just as when you're meeting a client in person, being accountable for the little details is one of the best ways to show you'll do the same for the big details down the line.

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February
11

Properties in Motion® is a hassle-free listing video solution driving real traffic to your website while enhancing your brand and delivering leads to help grow your business. Currently, Facebook and YouTube™ are at the forefront of online video media. Facebook has recently made great strides in pushing for video content, and they are currently the primary source of video traffic on mobile devices. 

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January
28

Delta's world class enterprise and agent website designs look great and grab the attention of prospective clients helping you grow your business. Our design process combines cutting-edge web technology and modern design standards with superior marketing features, delivering an outstanding customer experience.

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November
12

Having an active Facebook presence is important for those micro-moments and are critical touch points when connecting with potential customers in the home buying market helping define the customer's journey.

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October
29

Growing Your Brand Isn't Optional

Customer Reviews are vital in any industry where a product or service is made available to consumers. Entire companies have been founded on the concept of customer reviews such as yelp and Angies list. And other businesses such as Amazon have deeply integrated customer reviews into their business ecosystem.

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September
28

Join The Fusion ProjectDelta Media Group had a successful webinar on September 22, 2015 which was hosted by Victor Lund, CEO/Co-Founder of RE Technology and Partner of WAV Group. Delta Media Group's CEO, Mike Minard and VP, Jonathan Blood were joined by industry leaders Cyndi Cook from RE/MAX DFW Associates, Suzi Stepanovich from Cutler Real Estate, and Corinna Decker from Wagner Realty. During this one hour webinar we heard from these industry experts and peers on what makes marketing successful in the real estate industry today. We discussed how to manage customer relationships, recruit new talent and build your brand. We discussed the advantages of video, chat and e-mail marketing along with other trends and how they can be used today in the real estate industry to help grow your business.

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September
25

Facebook Post PrefrencesDelta Media Group's September 2015 update to the Facebook Connector tool is active now and automatically shares new listings, new open houses, and new listing videos directly on any Facebook page you manage. This update is available to all SEO customers and will help grow your business and drive more traffic to your website.

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June
25

Turn Facebook Friends into New Clients 

Facebook Connector

Realtors are some of the world's best marketers and extremely adept at knowing their existing clients and local real estate area.  Yet at the hectic pace today's real estate market is moving, it's tough to grow new clients and listings.

Facebook remains the largest social network site with over 1.3 billion members worldwide*.

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May
1

June 2015 Teaser ImageI like to think of real estate firm web sites in simple terms.

At the highest level your real estate web presence is about three primary objectives. Giving the public access to what they want; Helping your firm engage in online business; Helping you run your business more efficiently and profitably.

At the core of Delta's SEO Platform, and our focus, is to continually evolve so your Delta Powered system provides your local market what they want, thus helping your firm better engage in online business especially through search engine optimization efforts. (Helping you run your business more efficiently and profitably is at the core of Delta!)

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