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Real estate technology has never been more sophisticated than it is now. And thanks to artificial intelligence (AI) and machine learning, what is possible with that technology is only growing by the day. To reap the benefits, real estate agents and brokers only need to make a commitment to incorporate more technology into their work.
DeltaNET, the AI-driven real estate CRM and all-in-one center of excellence for your workflow started this process years ago. Now, the opportunities for terrific real estate technology look brighter than ever. You'll achieve more and save more money when you make sure the right applications and tools are...

For years now, the most successful real estate agents have known that content marketing is a key piece of the puzzle for growing their business. In this context, content is any helpful, informative material you post online, enabling your future customers to solve problems and answer questions.
Content marketing is especially important for real estate agents because your future customers will always be out there doing their own research. Many would-be buyers and sellers actually research the market for dozens of hours before they ever reach out to a real estate agent.
As the focus of the real...

Climate change and its potential consequences are in the news now more than ever. With stronger and more frequent severe weather, people are taking stock of the risk factors before they purchase a property. Another way this has impacted real estate is with the rise in sustainable properties.
What Is a Sustainable Property?
A sustainable property incorporates design features or technology intended to help reduce energy use and emissions. The most common and best-known of all sustainability features is the rooftop solar panel system. However, this is just one of many exciting options now becoming widely available.

Artificial intelligence continues to have transformative impacts on real estate, and the process has only begun. In 2022, the industry saw a landmark $2 billion in investments in AI-driven proprietary proptech. Adoption of proptech in previous years means it will be easier to embrace AI.
AI and the closely related "generative AI" are expected to be two of the three most impactful technologies influencing real estate in the...

One of the first challenges you'll encounter when researching online marketing is just how many myths there are about what works, what doesn't, and what you need to do in order to thrive. Cutting through the noise and getting to the heart of what really matters can feel like it's easier said than done, especially in an industry like real estate, where best practices are always evolving with the times. Fortunately, many of those myths are relatively easy to debunk, and there are reliable solutions to some of your most common marketing challenges. So, let's get busy busting some real estate marketing myths and highlighting tech that can help you overcome your marketing challenges.
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