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August
2

I just returned from a much-needed weekend family vacation to the beach. However, one aspect of the vacation that made it much less enjoyable was the sub-par customer service.

The poor service really got me thinking about how businesses operate. I tend to do this when I experience really good or really bad customer service.

Sometimes good customer service is simply a coincidence. This generally happens when a business is lucky enough, or intentional enough, to find a good employee who really cares about their job and also happens to be good at it. Other times, however, customer service is not a coincidence; it's a repetitive experience regardless of who...

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September
28

The pandemic changed the way we do many things, and one of those things is how companies train employees. The days of in-office face-to-face training are nearly over, and a new method, virtual training, has been widely adopted. Virtual training is the new norm, but with endless emails and Zoom calls, it's growing tiresome for many people. 

What if there were another way to train your agents and staff virtually that also saved both parties a great deal of time and energy?

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May
24

MJ Peterson Real Estate Company Profile

They say that family is the heart of the home. And for MJ Peterson Real Estate, a family business serving the Western New York region for over 91 years, that certainly rings true.

In the early 1930s, following the Great Depression, Marvin Peterson and his family moved from Detroit to Buffalo and started building houses. What began as a simple home-building venture ultimately became one of the most successful real estate companies in Western New York. With Victor (Pete) Peterson III being the current owner, four generations later, the Peterson family still owns and operates the business they started many years ago.

For over 91 years, MJ Peterson Real Estate has been serving the Western New York region. The company saw...

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July
29

When it comes to "Technology Adoption Rates," I have seen a plethora of articles from technology vendors as to what should be expected from brokers/owners. Some vendors in the marketplace boast an eye-popping 90%+ agent adoption rate for using technology tools. Other vendors settle for adoption rates as low as the 30% mark. After years of analyzing trends and data from brokerages utilizing the DeltaNET® tools, I believe that I can share what should be the honest, realistic answer.

First and foremost, we must address what the definition of "adoption" is. In the context of technology adoption, the definition provided by Merriam-Webster is "the act or process...

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March
24

Growth is a good thing. The platform you want to be running your business on is the one that is regularly growing and evolving better to suit the market and the needs of its users. After all, real estate is a competitive game, so it's important to have the best tools to give you a leg up on the competition.

Growth isn't always easy, though. With new functionality comes new things to learn, and we all have limited time. I don't have any big secrets that will take away all the challenges out of staying up to date on a platform that is always growing, but I do have a few suggestions that I hope will make your life a little easier when it comes to running your business on one.

Just like your old high school basketball coach used to say, focus on the fundamentals. Ok, I've never had a basketball coach, but you get the idea. There are certain fundamentals that need to re...

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