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David Patsel, a highly successful real estate broker and relocation specialist in Central Virginia, built his client base by tapping into the latest social media and digital marketing trends.
Spending many years in the restaurant business before getting into real estate, David Patsel always enjoyed serving his community. Today he is an Associate Broker and Relocation Specialist at Napier, REALTORS® in Colonial Heights, Virginia, and is part of a group known as The Patsel Group, CVA Home Pros, which includes himself, his assistant, and seven other agents. Together they assist their residential real estate clients with everything from land purchasing and buying new construction to buying or selling pre-existing homes.

Your real estate website is one of the most powerful branding tools at your disposal.
With Millennials and Gen Z making up the majority of first-time buyers, you can rest assured your future customers will see you online long before they meet you in person. The competition is heating up, but you can make a winning first impression by including the right elements on your website.
Don't forget these 10 "must-have" features:
1. A BioÂ
When it's time to look for a real estate agent, not just anybody will do. At the same time, most people report they go with the first agent they interview, and mos...

In an industry as competitive as real estate, branding is an essential, dependable element of standing out from the crowd and building trust. So, what do your clients and prospects see when they look at your branding? And are you making the most of the valuable asset that your brand represents? Due to the importance of branding, it's more than worthwhile to check on the health of your branding periodically, brush up on the latest best practices, and ensure that you're branding is always working to benefit your brokerage.
While branding is a vast topic with many nuances, today we're going to focus on a few key topics like your website, real estate content, and digital marketing. This is how it can all fit together to help raise your branding to a new level.
Why Your Real Estate Website Is Central to Branding

In today's fast-paced and competitive real estate market, the ability to communicate effectively and efficiently is what clients want and expect and why it's paramount to an agent's success.
According to the latest research from the National Association of Realtors®, communication is a top skill expected by buyers and sellers, ranking higher than negotiation skills and knowledge of local areas.
One of the most powerful communication tools at your disposal is the often underestimated yet ever-reliable email. As a real estate professional, mastering the art of email communication can not only accelerate your business growth and strengthen relationships wi...

A real estate expert in Medina County, Ohio, Leslie Burns has been using technology from the very start of her career to reach a wider audience and provide her clients with the most efficient, stress-free experience possible.
Leslie Burns, a top-producing sales associate at M.C Real Estate in Medina, Ohio, first became interested in working in real estate about 13 years ago when she and her husband were searching for an investment property. Although they were working with a local agent, Leslie felt she was doing all the work of finding the property herself. She thought that by entering the business, she could provide a higher level of service and help others in a similar situation.Â
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