Delta Media Group's Blog
Subscribe and receive email notifications of new blog posts.
RSS Feed
- 2026 | 76 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
6
Now Is The Time To Start An Email Drip Campaign
Real estate agents have an incredible advantage when it comes to digital marketing.
What could it possibly be?
One of the most powerful ways to get the word out about your brand is email marketing. Studies have shown that email produces an average ROI of more than $30 for every $1 spent. This has remained true throughout the years, even with the advent of spam filters and data privacy standards.
In today's world, email marketing is a natural fit for real estate agents. Most of the people you meet in a day aren't ready to jump into the housing market. It could be weeks, months, or even years before they take the plunge. Email marketing is the way to ensure you stay connected.
Email marketing is also great for retention. The National Association of...
6
Made Simple, Made Yours.
Simplicity in technology is often a razor-thin line to manage. The word "simple" can sometimes have negative connotations. If something as complex as setting up dynamic AI-driven drip campaigns can be made easy, then it must not be a high-fidelity bleeding edge tool with dozens of configurable settings, right? No brokerage or agent wants to use a tool that feels complicated or cumbersome. We all want everything to be as easy as the click of a button. After all, nobody knows better than technology and training directors how much real estate agents hate anything that feels complicated.
I have been working in enterprise real estate software sales for the better half of a decade and what my time working...
5
Efficiency: The Art of Getting More Done in Less Time
As my role at Delta Media Group® has changed over the years, I've learned a lot about the value of process and organization when it comes to, not just getting things done, but using time as efficiently as possible. It's very difficult to even get a handle on how much work you really have if the bulk of your time is spent working out the best way to prioritize and approach that work instead of actually doing it.
This used to be very simple for me as my role here was so reactive by nature. As someo...
3
Making Changes in Your Business
If history has taught us anything, especially the past three years, it is that there is no way for the future to be accurately predicted. In some ways, this is probably a good thing because then life would be very boring. After all, it would be predictable. However, it means that when the unexpected happens, you must be prepared to make changes in your business without notice, which is something I know that many of you have already dealt with this year.
I am a planner. To some of you, this will resonate and to others, it will not. I remember at the very young age of about sixteen, thinking about my life and where I wanted to be when I was 45 years old. I thought about things like how much I would earn...
30
SEO Recap - Are You Still At The Top?
Is your search engine optimization (SEO) delivering the website traffic, lead generation, and return on investment that you expect? It's not a question that you should be asking just once, but rather one you should be asking periodically over time to ensure that your real estate brand remains at the top of search results for the long haul.
One of the most dependable ways to evaluate your SEO is with an audit, which you can do anytime you want to learn more about how your SEO is performing. Today, we're going to take a closer look at some of the key factors to consider with your next SEO audit.
SEO Recap - Are You Still At...