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8 Tips & Tricks for Creating Calls-to-Action That Work on Your Real Estate Website
Creating great content is the best way to get the attention of your real estate audience online, but what do you do once you have their attention? Motivate them to action, of course!
The call-to-action (CTA) is one of the most important elements of all marketing content. Creating effective calls-to-action should always be a top priority when you're creating new content for your real estate website, blog, and social media accounts.
Today, we're going to take a closer look at what goes into creating a call-to-action, and share seven tips for creating effective, eye-catching CTAs of your own.
A call-to-action is the part of your content where you ask your audience to take some type of action—like signing up for your email marketing list, contacting your business directly, or requesting listings from your agents. Your real estate content provides your audience with valuable neighborhood data, real estate tips, and local info, all with the goal of motivating the reader to action.
- Crystal Clear – While you can certainly infuse your CTAs with some fun and creativity, the first priority should always be clarity. You want the reader to understand what action they'll be taking, and why it benefits them. This is also the reason why long-winded calls-to-action often fall flat. Always strive to be clear and concise.
- Offer Value – Your content is what gets your foot in the door, but your audience will only respond to a call-to-action if they think they'll be getting something worthwhile out of the deal. Offer them something that is worth their time—like premium content, personalized listings, or pertinent advice—to provide the necessary motivation.
- Audience Matters – Your target demographics will make a difference in how you approach calls-to-action, so always remember to consider your audience when creating CTAs. A young, tech-savvy audience will often respond to different content than an audience that is more familiar with traditional marketing, and you can tailor your CTAs accordingly.
- Creating Content – For a call-to-action to work, the content that comes before it should offer real value to the reader. The better the blog post or video, the more likely they are to respond to your CTA. You can also create multiple versions of the same content, in order to integrate CTAs that appeal to different segments of your audience.
- Add Images – Including images in your content is a must when possible, and the right image can also go a long way toward enhancing your calls-to-action. Your CTAs can also take the appearance of a "button" rather than a hyperlink, to improve contrast with the text on the page.
- It's Okay to Experiment – While the basics for creating calls-to-action are pretty consistent, there's a ton of room to experiment and see what works best with your audience. Don't be afraid to try new things, experiment with CTA ideas from various sources, and put your own unique spin on your CTAs to better connect with your audience.
- Link to Your Contact Us Page - This seems obvious but it's often overlooked. You need to link all of your content pages to your contact us page. This makes it super easy for people to contact you. Don't assume they will look for your contact link in your website header. For Delta clients this is located at /contact/.
- Testing – Want to take your CTA game to the next level, and learn something valuable in the process? Try some A/B testing of CTAs with members of your target audience to learn what works, what doesn't, and how you can improve your CTAs in the future.
Looking for the right marketing team to help your real estate business grow? Contact Delta Media Group for help with content, calls-to-action, and everything else that makes real estate marketing tick.
