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How to be a Real Estate Rockstar with Facebook Advertising
Any real estate agent who loves social media knows that Facebook is one of the best places to showcase your expertise, connect with clients, and build your brand online. Facebook works so well because many people use it as a platform to find content, engage, and learn more about brands.
Maintaining an active presence is a big part of success on Facebook. Facebook advertising is an excellent way to supplement your social media activities. Below are tips to help you get started, reach your audience, and become a real estate rockstar with Facebook advertising.
Create a Facebook Page for Your Real Estate Business
The great thing about Facebook advertising is that the platform caters to nearly every demographic with more than two billion active users from around the world. The first step is to grow your brand by creating a Facebook business page with detailed information about your business, attractive images, creative content, and links back to your real estate website.
Setting Up Your First Facebook Ad Campaign
Facebook advertising is set up so that you can create advertising campaigns devoted to specific segments of your audience—or target more broadly. Your campaign is where you set up the big-picture details, like the ad's objective and what URL will be associated with the campaign. The ad set is where you determine the budget, target audience, and duration of the advertisement. Finally, the ad is where you will lay out all of the creative details.
- Finding Your Target – Plan ahead by researching your audience, and creating highly detailed target personas that mirror the characteristics of your audience. Consider the types of customers who already visit your real estate business, in addition to any new demographics you'd like to reach.
- Saving Audiences – Save time by using Facebook's tool for creating and saving audiences, which allows you to save the details of your target demographics so that you can easily create new ads for specific groups in the future.
- Ad Placement – Facebook provides a few different options for placing your ad, including directly in the newsfeed, on the right-hand side of the newsfeed, and on partner apps or mobile newsfeeds. The best choice depends on the type of advertisement, so content often looks great in the newsfeed, while traditional ads often fit well in the right-hand column.
- Ad Budget – You can set a budget for all of your Facebook advertising campaigns, which allows you to manage costs and maximize your return on investment. The budget feature also allows you to start small, and ramp up your investment as you become more comfortable with Facebook advertising.
- Choosing Objectives – Facebook makes advertising easier by allowing you to lay out specific objectives, like earning more page "likes" for your business page, directing people to your real estate website, or encouraging people to download your app. Consider your objectives for every campaign.
- Creative Details – Facebook offers options to customize your advertising including options to add images, links, and creative text. Plan ahead, and don't be afraid to check out what other agents are doing to see what works best on Facebook. Remember your target personas, target audience, and advertising objective when planning the creative details.
Making the most of Facebook advertising takes time, practice, and experience, but what if you'd rather invest that time in real estate tasks? Contact Delta Media Group to find out more about Facebook advertising and the real estate marketing services we offer to help grow your business.
