It's never too early to get a head-start on your next year in the real estate world, and 2018 is shaping up to be an exciting year for real estate marketing. Whether you're looking to showcase your listings in style, connect with clients and prospects through social media, or maximize your mobile audience, you'll find ample opportunities to grow your real estate business throughout 2018. Now is the time to prepare for a successful new year, starting with our guide to real estate marketing trends for 2018.
New Year, New Tactics: A Look at the Latest Real Estate Marketing Trends for 2018
- Live Streaming Is In
If you're the type to stay on top of the newest trends, then there's a good chance you're already producing video content for your website and social media pages. Video is a great way to connect with customers, show off your listings, and demonstrate your expertise. So why not take the next step, and broadcast live? The technology for live streaming is more affordable than ever, so now is a great time to take the plunge.
A live broadcast allows you to connect with your audience on a deeper level, by answering questions and interacting in real-time. You can do live tours of your listings, stream Q&A sessions, or broadcast from a big event that shows the best of your community.
- Social Is Still Going Strong
No matter what new trends emerge in 2018, you can be sure that social media will remain one of your most potent real estate marketing tools. Live streaming and social go beautifully together, and your social pages should also be among your best sources of engagement. If you're looking to keep up with the latest social trends, be sure that your pages include video content, post updates regularly, and rely on analytics to maximize your ROI.
- Constant Contact & Fast Response Times
Whether you're marketing to Baby Boomers, Millennials, or anyone in between, there's no doubt that your clients expect fast response times and the ability to contact you through their communication platforms of choice. Make sure that your social pages are up to date, you download all of the popular chat apps, and that you're able to respond promptly no matter how people choose to contact you.
- A View from Above with Drone Video
Looking for a fun, unique marketing tool, and a way to show off your listings as never before? Drone video can provide views that cannot be achieved any other way, and it's cheaper than ever to own a drone of your own. This is a great way to create content for your online marketing, and it's unique enough to help you stand out from the pack.
- Seasonal Marketing for Increased Engagement
Creating high-quality real estate content is so much easier when you have a steady supply of juicy topics to cover, so why not make the most of every season? Every season of the year brings new opportunities for content creation, whether you're talking about home improvement tips, local events, or seasonal attractions. Following the rhythm of the seasons allows you to touch on the topics that are top-of-mind for your audience while highlighting the reasons that your community is such a great place to call home.
Some real estate marketing trends never go out of style—like how much difference it makes to find the right marketing team for your real estate business. Contact us at Delta Media Group to learn more about website design, social media, SEO, and all of our real estate marketing services.