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A Real Estate Beginners Guide: Social Media 101
Are you searching for a fun, effective way to market your real estate business? Something that allows taking advantage of online destinations that you may already be visiting every day? Social media is a fantastic tool for growing your business, and it's easier than ever to get started. The most popular social sites—like Facebook, Instagram, Twitter, and Pinterest—are filled with people looking for businesses like yours. Our team is here to help you get started, with our beginner's guide for using social media in the real estate industry.
Finding Your Audience and Choosing the Right Social Sites
The first two steps for social media success are tied together at the hip because understanding your audience will help you know which social networks are most worth your time. Consider everything about your target audience—demographics, age, location, interests, budget—and invest your time in the sites that best allow you to reach that audience.
- Facebook – This is the social network that everyone uses, so it should be a great fit for just about any real estate business. In addition to a wide audience, Facebook offers excellent advertising tools, including the option to target people who are "likely to move" when planning your social ads.
- Instagram – This platform is the perfect place to share your photo and video content. It's also tightly integrated with Facebook, so you can easily cross-post content.
- Twitter – A speedy, up-to-the-minute social network, Twitter is a great place for conversations, and for connecting with real estate influencers. The pace is fast, and Twitter makes it easy to engage your audience directly.
- Pinterest – Looking to connect with people who love DIY projects, home improvement ideas, and appealing visual content? Pinterest isn't as large as the other names on the list, but it's a popular platform and a great fit for real estate.
Creating a Schedule and Connecting with Your Audience
Social media success requires consistent effort, so it really helps to create a schedule for your social media activities each day. Block out as much time as you can, and use it to focus on key tasks like creating content, cultivating your audience, and joining conversations on your social pages.
Speed up the process of growing your audience by joining groups, commenting on real estate content posted by others, answering questions, and engaging with popular hashtags. Make sure that your profile is also completely filled out so that anyone who lands on your page can see what you're all about.
Content Is Key to Social Media Success
No matter which site you choose or which audience you target, the real estate content that you create will be one of the biggest keys to social success. Real estate audiences love content—photo, video, or written—that answers questions or provides ideas. Home improvement ideas, neighborhood guides, buying/selling tips, and other informative content work especially well. Social also provides an opportunity to show the human side of the business, introduce your team, and have a little fun. Keep your real estate social media pages filled with great content and you'll keep your audience coming back for more.
Would you like to work with a marketing team that truly understands what it takes to grow your business with social media? Contact us at Delta Media Group to learn more about using social media for real estate as well as all of our marketing services.
