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July
24
24
3 Ways to Make Real Estate Videos Work for You
Video marketing is one of the most powerful tools real estate agents have at their disposal to generate leads, build their brands, but most of all--help their clients buy and sell homes. Videos help showcase the features of listed homes that make them stand out from others in the same neighborhood.
If you're new to the idea of adding videos to your existing marketing strategy, it may be a little intimidating.  Not to worry, there are tools available to automate the process and to get the job done with little--if any--hassle.
We've put together this quick look at three ways to make real estate videos work for you.
- Create Short Videos that Highlight Features and Show Personality
Have you shopped for a home in the era of video content? If so, you know there are plenty of videos currently available, and only so much time in the day to devote to the process. That's why it's important to create short, information-rich listing videos that highlight the essential features of your listing. Two minutes is a great length to target. Grab the attention of viewers right away with attractive shots of the home, and details about the features that matter most to buyers.
Many agents choose to narrate their videos, which is a great way to show expertise, highlight key features, and keep the viewer's attention. If you decide to narrate your videos, don't be afraid to show your personality. You want to be upbeat and informative while telling the story of the home in a detailed, accessible way. - Professional Production Quality with Affordable ToolsÂ
Video content works well, so you won't be the only agent in your area looking to attract buyers through the use of video. You want your videos to stand out, but only for the right reasons. That's why production quality matters, and you can achieve close to pro-level quality without investing in expensive equipment. Simply picking up a tripod, grabbing some affordable lighting equipment, and using the right filters can help you create professional-quality video listings.
However, it's good to remember that creating video content on your own also takes practice, so it's essential to take some time to get to know your production tools. Look at video listings from other agents who are experienced with the process, and see what techniques work. If you're narrating the video, write down notes ahead of time, and practice speaking so you'll be comfortable in front of the camera. - Rely on Properties in Motion® to Quickly Create High-Quality Real Estate Video
While you can invest significant time, money, and research into creating listing videos by yourself, that's not the only way to produce excellent real estate listing videos that will help you sell homes. Properties in Motion® powered by our team at Delta Media Group makes it easy to automatically create video listings and promote them through the most popular channels. By promoting your video listing where they're most likely to be seen, you also have a better chance of your content being shared across social media.
Properties in Motion® helps you create videos to publish to your website and Facebook. Videos are approximately 15 seconds long, play automatically, and appear on the customer's feed without them ever having to search. Properties in Motion® takes the guesswork out of creating a great video and allows you to focus on closing deals.
Creating engaging, high-quality real estate listing videos is so much easier when you have the right tools, and rely on the expertise of those who have already found success with video listings. Our team works hard to create unique, targeted video content for our real estate clients with Properties in Motion®.
Contact our Tech Team today to find out how to get started with Properties in Motion® today.
