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Video Marketing for Real Estate Pros | Why It Works
More than half of marketing professionals surveyed say video is the content with the highest ROI – and if you're in real estate, marketing is one of your biggest jobs.
Here's another fact: Marketers who use video grow revenue 49% faster than those who don't. This applies to a wide range of industries, including those where a single expert or small team provides advice to clients.
For getting established in real estate, video is a clear winner.
Video marketing for real estate is an intimidating prospect for many sales associates. Most firms do not have in-house resources for making videos. Although there's a learning curve, conquering it is worthwhile: Video is one of the most powerful digital marketing tools, bar none.
If you're not using video marketing in real estate yet, here's why you should:
- Video Marketing Sparks Social Media Follows and Shares
Video is among the most shared, most liked, and most commented content on any platform. In fact, it generates over 1000% more shares than text and video combined. That makes it the most potent way to get followers engaged and entice them to visit your site. Combine it with a tool that makes social sharing easier, like Facebook Connector™️, for faster social results. - Video Marketing Raises Search Visibility Like Nothing Else
The most successful sales associates are showcasing their insights by providing helpful and informative online content to visitors. While blogs are the backbone of content, video can make them even more impactful. According to the latest statistics, video raises traffic from search engines 157% compared to pages that don't feature video. It's an indispensable SEO advantage. - Video Makes Email Marketing Nearly Twice as Effective
It may take months for a lead to decide to move forward on buying or selling a home. In that time, email enables you to build trust and nurture a relationship. First impressions count, and you increase click-through by nearly 100% when your initial marketing email includes a video. Video is so magnetic, it influences behavior even when users do not watch the video at all! - Video Motivates Visitors to Spend More Time On Your Site
People have plenty of real estate firms to choose from, so the decision to stay on your site early on is a key factor in whether you'll remain "top of mind." Video succeeds here, with the average visitor spending 88% more time on a site with it. That's enough to absorb much more content and become deeply familiar with the value you have to offer. And that's half the battle. - Video is Much More Memorable Than Text Alone
One of the biggest problems in digital marketing is getting people to remember what they read or heard. Video is the hands-down winner on this front: Video viewers retain 95% of the message they're exposed to compared to just 10% when reading. That makes them far more likely to remember you. - Video Provides the Personal Touch Like Nothing Else
Whether on your site, YouTube, or social media, video goes one step beyond text. People have to know, like, and trust you before they'll give you business, and video is one of the fastest paths to a human connection. Not all video has to look like it was shot in a studio, either: Grainy video from a cell phone camera is sometimes even more compelling. - Video Does What Traditional MLS Listings Don't
MLS is one of the most remarkable marketing tools in any industry. Through it, buyers have a truly unprecedented level of access to home listings. But a conventional listing doesn't always capture buyers' imagination. A video listing or virtual tour can show them everything a home has to offer in living color, making them far more likely to follow up.
Properties in Motion is Your "All-in-One" Video Marketing Platform for Real Estate
The digital marketing experts at Delta Media Group have worked hard to take the mystery out of video marketing. We have the solution: High-quality branded video with Properties in Motion®.
Properties in Motion empowers you with optimized, voice-over video you can automatically post to Facebook and your website. It's easier than ever to generate leads and improve search engine ranking. Plus, you get lead tracking and weekly reports to clarify your results.
Its texting feature makes it easy to message leads and clients with new listing alerts, price changes, and open house announcements. We can even help you launch single street address URLs for listings, raising buyer interest into the stratosphere.
Properties in Motion is also compatible with our Facebook Connector™️ social media suite. Facebook Connector can automatically post relevant content to your feed including client reviews, blog posts, and of course ... videos highlighting your great new listings.
Contact us to find out more about how to showcase your property listings with high-quality videos and the other digital marketing services Delta Media Group has to offer.
