What creates a memorable real estate customer experience?

Customers have a lot of decisions to make when they buy or sell a home. It's easy to feel intimidated by all they need to do and know, so they count on a sales associate to guide them. Excellent customer service means three things:

• Being responsive to questions and concerns, starting with the initial contact
• Understanding client needs at different stages in the process and taking action
• Blazing a clear path through lots of information and making the decision easier

Real estate sales associates who want to go to the next level in customer care are using digital marketing tools to do it. The right digital marketing software automates common tasks and streamlines the process of being there when clients need you ... without spending all day waiting for phone calls or email notifications.

It enables excellence with work-life balance.

Let's look at nine ways the best firms are redefining real estate customer experience:

1. Launch a Custom Website That Makes Life Easier for Leads
   Real estate custom websites make a difference in how you're seen online. A fresh, exciting look can communicate both your brand and the beauty of the properties you offer. For knockout customer experiences, your website should load fast and be easy to use – providing plenty of information, but making it a snap to navigate on a computer or a smartphone.
   
   
2. Use Online Real Estate Content to Accelerate Lead Generation
   Content marketing is one of the most powerful tools at a sales associate's disposal. Informative Web content helps your leads answer their burning questions and address worries that can keep them from moving forward. Plus, content can showcase the unique aspects of your community: Its best attractions, employers, and much more. A weekly blogging schedule is best.
   
   
3. Systematically Follow Up With Leads Using CRM
   As your practice grows, it naturally gets harder to keep track of leads and transactions. Many sales associates fall behind on follow-up and leave money on the table. The real estate CRM software found in DeltaNET 6 streamlines follow-up through total visibility into key business relationships. You'll always know where leads came from and what they're up to. You'll also be informed of keystone events that signal the perfect time for you to get in touch.
   
   
4. Nurture Leads' Confidence with Real Estate Email Marketing
   How can you stay top-of-mind in the weeks or months your clients are making up their minds? Automated e-newsletters for REALTORS® enable you to position yourself as a voice of authority your future clients can trust. Set up your branded email newsletters with custom templates in seconds so customers know you're with them every step of the way – before and after a transaction.
   
   
5. Promote Your Listings with Beautiful, Branded eCards
   Getting your online audience interested and invested in your listings is crucial. Custom real estate ecards and flyers help you cut through the clutter and stand out. You can instantly send valuable property updates like new listings, price changes, and closings to your list. Build your brand in one click by publicizing open houses, positive customer reviews, and more.
   
   
6. Make Your Social Media Marketing Memorable and Useful
   Real estate pros are some of the most active on social media, but much of that content ends up forgotten. Good social media marketing for REALTORS® gets your followers excited about exploring your community and positions you as a trusted guide to all it has to offer. Schedule and automate daily postings and be sure to include plenty of terrific photos to maximize your impact.
   
   
7. Eliminate Guesswork for Buyers with Home Finder Reports
   Most sales associates send buyers a list of properties to look into each week. How would you like to save time by automating the process and zoom in on the best listings all at once? Customer Home Finder reports for real estate does it for you. Clients will receive your updates like clockwork and be more likely to pick out the true home of their dreams.
   
   
8. Burnish Your Reputation with Branded Market Data
   Branded market data is a phenomenal way to establish your credibility as someone who has a finger on the pulse of your market. The problem: It can take days to research and compile a report. By that time, you could already be out of date. DeltaNet customers can generate Market Watch Reports from the latest data at any time. Your clients can be the most prepared on the block!
   
   
9. Keep Sellers in the Loop with Personalized Home Seller Reports
   If sellers don't hear from you, they easily come to the conclusion that nothing much is being done to move their home. Personalized home seller reports will ease their anxiety by keeping them in the loop. These custom reports centralize everything you've done to promote a home in one place so sellers can see it all at a glance – ensuring they stay engaged through the process.

Customer experience in real estate is changing – and expectations are getting higher.

The good news? You don't have to do it alone. Delta Media Group can empower you with the tools and techniques to go beyond the ordinary in customer service. To get expert advice tailored to your growth goals, contact us today.