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Digital Marketing: An Essential for Real Estate During COVID-19
How can real estate professionals continue to excel in the era of COVID-19?
In many markets, showings have slammed to a halt and new listings have slowed to a crawl. Still, there will be a future after coronavirus. Sales Associates who continue their outreach will be best positioned to help their community when lockdown orders start to expire.
Digital marketing is a wise idea for many reasons. In this difficult time, it ensures that you can practice social distancing and minimize the safety impact of your business activities. In the long run, it is key to developing a strong lead funnel and the work-life balance you want.
Many people have put their real estate plans on hold, but the market may look very different later this year. Potential clients will go online to continue their real estate research. Interacting on your site and social media helps you stay connected with the needs of those you serve.
Digital marketing is powerful, but it can be complex. No one technique has the reach or staying power to capture full attention. Now is the best time to figure out a strategy that works for you.
We recommend the following:
- Keep Showings and Open Houses Going with Virtual Open Houses
As open houses and showings are put on pause during COVID-19, hit the play button with Virtual Open Houses and Showings. Video Open Houses and Showings expand interest in a listing at any time. Now, as many people are prohibited from going outside, video is a welcome respite from all too familiar surroundings. Plus, you don't have to be a videographer to create a great virtual tour. - Help Co-Workers Stay Safe with Digital Messaging and Text
While you're working remotely, communicate with co-workers via messages and texts using DeltaNET 6. Robust messaging and collaboration features ensure you can continue the essential functions in your office from home. No matter where your colleagues live or work, you can stay informed and keep moving forward in a safe, convenient way. - Keep Clients Aware of Market Changes with Market Watch Reports
Market Watch Reports keep you in contact with clients and leads by automatically emailing about area housing market trends, average home prices, recent sales, and listing data. At a time when compiling all that information yourself could expose you to risk, Market Watch Reports mean you can provide uninterrupted excellence to your customers. - Support Sellers in a Tough Time Through Automated Seller Reports
Depending on your area, sellers may face special challenges moving forward on their plans. Keep your sellers in the loop about interest and activity on their listing with automated Seller Reports. Seller reports enable sellers to connect your marketing efforts with concrete interest in their listing. They can also make informed decisions if they need to adjust their timing. - Amplify Your Online Voice with Targeted Facebook Advertising
With people of all ages turning to Facebook for the latest updates on COVID-19, capture their attention with Facebook ads. You can create your own paid advertising in a matter of a few clicks using our Ad Wizard tool. It's also a good idea to use your Facebook business page and Twitter account to make regular updates. At a time like this, staying in touch helps everyone!
COVID-19 is a danger unlike anything most people have experienced. Its effects may be felt for months to come. Digital marketing equips you to ensure you can go on providing value to your community – without putting yourself, your co-workers, or others at risk.
To find out more about digital marketing for real estate, contact us at Delta Media Group.
