Social media marketing is one of the leading ways to connect with your community as a sales associate. Studies have shown that experts in real estate are consistently among the most active professionals on most social media platforms.

Used correctly, social media is an unbeatable tool for driving traffic to your website and turning those visitors into leads. It also helps you cultivate long-term relationships with current clients, past clients, and future referrals within their network.

The right social media can show people to your website right when they need you.

That said, social media can be intimidating at first. It requires a fresh perspective on your key relationships and how to build them. Of all those real estate firms and sales associates out on social media, many aren't seeing the results they want.

Here's how to make social media an asset for your real estate website:

1. Share Plenty of Amazing Photographs and Videos
   Real estate is visual: People need to be able to imagine living in a home before they will truly be enticed by it. Facebook and Instagram, in particular, offer lots of opportunities to share your best real estate photography. Get comfortable with YouTube, too: Video blogs are the next best thing to meeting in person and will help leads trust you.
2. Introduce Virtual Showings of Your Active Properties
   With buyers and sellers looking for alternatives to in-person showing, social media has a chance to shine. A virtual showing can come in the form of a guided video tour of a property or even an interactive, panoramic experience using still photos of each room. Sharing this compelling multimedia content gets prospective buyers off the fence and onto your website.
3. Promote Your Practice and Listings with Facebook Advertising
   Facebook ads offer unlimited potential. Facebook's targeted advertising means you can reach out to the buyers or sellers you want in your local area. When an ad is done poorly, though, it's pure overhead. Delta Media Group's Ad Wizard™ allows you to create, manage, update, and optimize ads with the click of a button to take your budget further.
4. Be Consistent in How You Share Your Best Content Online
   You get traction on social media when you use it consistently – ideally, that means every day! Followers aren't only interested in listings, but also in updates about the local community, helpful blog posts, reviews, and testimonials. Facebook Connector™️ helps you ensure that every time you generate valuable content, you can easily amplify its reach across every social platform you use.
5. Make Your Website's Blog a Cornerstone of Your Social Strategy
   Most of your future clients will find you online. Not only that but going online to check out local listings is often a buyer's first step. Your blog can help. By sharing helpful, informative articles about things like community events, market data, or real estate trends, you guide leads through the whole process. Since they recognize your expertise, they are more likely to choose you when they enter the market.
6. Let Your Followers See Your Best Reviews and Testimonials
   Odds are good that many of your clients are reviewing your services online. Social media gives you a way to make sure third-party sites don't control the conversation around your brand. Share your best "5-star" reviews on social media so future clients see that others like them have had a positive experience with you. Consider asking your most satisfied clients if they're willing to star in a video testimonial for your business, too!
7. Participate in Online Communities and Discussions
   Social media isn't just brands talking "at" people. It provides a unique chance to get into real discussions with real people at almost any time of the day. Digital groups on Facebook, LinkedIn, and other social platforms give you a place to answer questions and help others. You should also keep an eye out for mentions of your name or firm so you can respond right away.
8. Use Industry Hashtags to Make Your Content Discoverable
   Social media is a wide world, and you want your content to be discoverable. Hashtags make it happen, clarifying the subject of your posts so they show up in search. Always include 1-3 hashtags like #JustListed, #DreamHome, #ForSale or #PropertyWatch. On Instagram, you're encouraged to use as many as you wish.

Social Media Makes Your Real Estate Website a Better Lead Engine

Many sales associates jump into social media with both feet, only to be disappointed by their results. Early setbacks can conceal social media's power, but marketing automation unlocks it.

At Delta Media Group, our real estate marketing team develops digital marketing tools and strategies that really work. You can reach great results and have the work-life balance you want.

Our team is always here to advise you on social media marketing. Contact us to learn more. We look forward to helping you.