Delta Media Group's Blog
Subscribe and receive email notifications of new blog posts.
RSS Feed
- 2026 | 35 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
25
Differentiating Your Business Is Easier Than You Think
As a real estate agent, you are a local expert. People trust your knowledge about the market and its ins and outs. They rely on your advice not only to buy a home but to identify the best neighborhoods, the top school districts and employers, and how everything will interact to shape their new lifestyle.
There's one problem: They may still have trouble telling you apart from your peers!
Real estate is a highly competitive industry. Many of your colleagues and competitors are true self-starters, focused on continuously improving and making an impact. There may be many agents in an area who can offer a terrific experience to your potential customers.
So, you need to focus your marketing around differentiation.
Your marketing communicates who you are and what you...
24
Get the Picture
Listing photos are among the most important collateral in selling any property – and they have only gotten more vital with time. These days, customers have the power to browse dozens or even hundreds of properties in a single hour. Yet, a breathtaking photo is what makes them stop scrolling.
You've heard the old adage: A picture is worth a thousand words. To some extent, that's true. Even when it comes to real estate listings. Pictures draw eyes and initial interest, but virtually no homes sell solely on the basis of photos alone. Instead, it's up to the real estate agent to weave a cohesive narrative around the home.
Of course, that can be a challenge. Real estate agents come from all walks of life, and...
24
From the Ground Up
Just 19 miles east of historic Beaufort, South Carolina, lies a place called Fripp Island. With its slightly whimsical name and miles of pristine beaches, it's not hard to imagine that Fripp Island is a place where Southern hospitality reigns supreme, where people smile and greet you as if you're an old friend.
At just over six and a half square miles, Fripp Island is also the sort of place where the favored mode of transportation is a golf cart. Tourists — the thousands who flock to those beaches and restaurants and well-manicured putting greens — frequently rent them by the day or week.
Fripp Island is a lot of things, many of them worthy of a postcard. What some people might not expect, however, is that Fripp Island is also ho...
20
Using Tech To Succeed At Any Scale
No matter whether you're a solo real estate agent or work as part of a 100-person brokerage, you're sure to see new challenges in the coming year. The housing market is evolving fast. Buyers and sellers alike will be affected, and they'll count on you for the expertise to reach their goals.
Technology will be the key to adapting, growing, and flourishing in 2022.
Some agents worry new digital tools are diverting attention from the relationships at the heart of the industry. But good technology doesn't replace relationships; it deepens them by empowering you to communicate clearly and consistently with more people.
Real Estate Technology Is a Strategic Multiplier for Your Business
From the very beginning, the purpose of technology...
19
Up for Review
When you're searching for a service provider, business, or product online, how
do you decide which one to pick? If you're like most people – including real estate prospects – then online reviews likely play a starring role in informing your decision. It's difficult to overstate the importance of online
reviews, especially as young, tech-savvy people continue to grow into the largest demographic of real estate clients. Whether you're already familiar with the concept of social proof or you're just getting started with online reviews, now is the time to take advantage of this powerful tool for growing your business.
Why Social Proof Is So Important to Your Real Estate Brand
Wor...
