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Staying in touch with clients used to be a full-time job in itself. It meant knowing where current customers stood in their transaction and how leads' decision-making process was unfolding. It often took a day out of each week just to get updated on the latest.
Luckily, today's real estate agents have new opportunities.
The right real estate technology gives you the ability to deliver faster, more personalized experiences to every client. This is true before, during, and after transactions, ensuring a memorable and premium level of service. That can make all the difference in the trajectory of your practice.
It's well known that most people do not go back to their real estate agent three, four, or five years later — even if they were fully satisfied. The reaso...

You have probably heard a lot about how valuable video content is as a digital marketing tool for real estate agents, and for good reason. Integrating video content into your marketing strategy is a dependable way to build trust, showcase your real estate expertise, provide valuable advice to your audience, market properties, and give your social media presence a significant boost.
On top of that, creating video content is more accessible, more affordable, and easier to do than ever before. Getting started will still require some effort, but you really can master video content with minimal investment and the potential for major retu...

Talk to any business coach, consultant, or leader, and inevitably at some point, your conversation will turn to talk of business culture. Although, sometimes the culture conversation isn't direct, and, sometimes, the word itself might not even come up. Things such as core values, mission statements, the interviewing process, the employee review process etc., etc., etc., might dominate the discussion, but, still, at its core, what you're talking about is culture.
And there's no way to undersell just how important culture is — both in your real estate business and beyond.
In the past ten years, my CEO peer group has often had at least one well-known speaker and, typically, book author, discuss business culture. This past year we had one such speaker that t...
This week, Harley goes over general automations in the DeltaNET.
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