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Nobody wakes up and says, "I really want to see more marketing from local companies today!"
Even so, though, real estate marketing is crucial to building and sustaining your business. People need to know, like, and trust you before they'll do business with you — and real estate agents are in a unique position. Most of the time, they will need to make a positive impression long before they meet a potential customer in person.
Every prospect you meet could be weeks or even months away from making a decision about their goals in the market. And during that time, they may encounter any number of other real estate agents and brokers. To get their business, you need real estate marketing that establishes a powerful relationship.
Luckily, you have plenty of options in digital...

Is increasing website traffic and engagement one of your key goals for 2024? Then search engine optimization (SEO) is still one of the most valuable, dependable items in your real estate marketing toolkit. Building a great real estate website, after all, is only the start. In order for your website to help you accomplish your marketing goals, you want your target audience to be able to find your website as easily and effortlessly as possible. Mor...

The start of a new year is the perfect time to be thinking about long-term goals for your real estate career, whether they're goals you'd like to check off the list by the end of this year or goals that you're working toward multiple years down the line. Setting goals gives you something to focus on, build toward, and achieve, with each goal building toward something greater over the long term. Of course, achieving real estate career goals is a smoother process when you have the right reliable real estate tech on your side.
Whatever your long-term career goals might be, there are tools and technology to help you get there as efficiently as possible. So let's take a deeper dive into some of the tech that can help you tackle every goal that you set for yourself.
From the brand...

Putting clients first is crucial in real estate. It becomes easier with experience — but the sooner you make it a top priority, the better off you are. Sometimes, new agents have difficulty finding business at first. The reason? Your would-be clients can tell if you are so eager to ink agreements that their needs are not foremost in mind.
As you expand your experience and your real estate technology toolkit, it becomes easier to recognize and act on opportunities to put your clients first. Every step you take in this direction helps you to build a new level of client experience, something unique to your brand that will help attract referrals and repeat business.
Putting clients first isn't something that happens in a day. It consists of two elements:

I was recently asked by one of our enterprise real estate brokerage partners to put together a presentation to be delivered to a group of 500 agents with the topic of: "10 tips and tricks to improve your business in 2024." The presentation was so well received that I wanted to turn it into actionable steps that could be shared with brokerages across the country, regardless of which technology platforms you have deployed in your business.Â
As the Vice President of Sales for Delta Media Group, I spend much of my day-to-day time interacting with large brokerages and figuring out ways to increase agent engagement with marketing & technology platforms. In my opinion, the tips outlined b...
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