Delta Media Group's Blog
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- 2026 | 33 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
8
Penny-Wise, Future-Foolish: You Won't Know How Good You Have it Until it's Gone
The concept that "the grass is always greener on the other side" has existed since ancient times. It originates from Ovid, a Roman poet from the first century BC, who said, "The harvest is always more fruitful in another man's field." It's a sentiment that appears to resonate strongly in today's real estate industry.Â
Many broker-owners and decision-makers contemplate changing their tech stacks, drawn by the promise of saving money. However, this pursuit can be deceptive, leading to the loss of valuable tools and resources already working well. This trend reflects a broader issue in the industry: a readiness to chase new opportunities without fully valuing what's already in hand.
The Lure of the New
6
All the Ways AI Is Changing the Real Estate Industry
It's no exaggeration to say that we're in the midst of the transition to a bold new era of technology, with artificial intelligence (AI) leading the way. The impact of AI can already be felt in so many aspects of day-to-day life, and across nearly every industry — real estate certainly included. However, like with any powerful, new technology, the whole thing can feel a little intimidating, especially if you haven't been following every development.
Of course, being an early adopter of new technology can have many benefits, which is very much the case with AI. The many time-saving, data-processing, and client-focused uses of AI offer so much value to any professional in the real estate industry. So let's take a closer...
5
Celebrating 30 Years of Innovation
This year, Delta Media Group is celebrating thirty years of being in business serving the real estate industry. So much has changed since the company was founded and even more will change in the coming years.Â
In celebration of our anniversary, let's look back at some notable innovations over the past thirty years. Here are a few snapshots of technology that may be novel today but were extremely innovative at the time they were released:
Access to the listing inventory online
When our company put up the first real estate website with listing photos, known as RealtyNet, it was such big news that newspapers were writing articles about it. It was so innovative t...
1
The Continuing Impact Of AI On Real Estate
Artificial intelligence continues to have transformative impacts on real estate, and the process has only begun. In 2022, the industry saw a landmark $2 billion in investments in AI-driven proprietary proptech. Adoption of proptech in previous years means it will be easier to embrace AI.
AI and the closely related "generative AI" are expected to be two of the three most impactful technologies influencing real estate in the...
30
Debunking The Most Common Marketing Myths
One of the first challenges you'll encounter when researching online marketing is just how many myths there are about what works, what doesn't, and what you need to do in order to thrive. Cutting through the noise and getting to the heart of what really matters can feel like it's easier said than done, especially in an industry like real estate, where best practices are always evolving with the times. Fortunately, many of those myths are relatively easy to debunk, and there are reliable solutions to some of your most common marketing challenges. So, let's get busy busting some real estate marketing myths and highlighting tech that can help you overcome your marketing challenges.
