Delta Media Group's Blog
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10
5 Simple Steps For Selling a Spooky Home
Does your seller's house go bump in the night?
It's important to remember that buyers take first impressions seriously. Try as we might to help them see the potential, some homes are harder to get people excited about. One trouble area is a so-called "spooky" home.
A home doesn't literally have to be haunted to be considered "spooky." It might just look a little bit shabby and dilapidated or have darker colors or heavy architectural touches that give it a Gothic flair. It might be older, and those once-desirable hardwood floors might creak as you walk over them.Â
And then, there is the possibility it
5
How to Make Adopting New Technology More Approachable For Your Agents
We speak so much about the benefits of new technology that it can sometimes be easy to overlook how adopting new tech isn't always an overnight process for team members. In some cases, agents already have routines that deliver success and therefore may be hesitant to adopt new tech, even if it will ultimately benefit them. In others, an agent may simply not be the most tech-savvy, even if they're extremely competent in other aspects of the job.
Since agents have different reasons for why they might have trouble adapting, the first thing to remember is that making tech adoption more approachable requires a multi-faceted approach. The solution for an agent who just needs motivation will often be diff...
3
How a Real Estate Firm Used Breakfast to Grow Their Business
One of the advantages of being involved in the real estate technology sector for so many years is being able to look back on 30 years of how it has evolved with first-hand knowledge. A huge portion of this knowledge includes all the industry fear that has been exhibited, and how it was overcome.
Human nature is to fear that which we don't understand. It is also human nature to make up the worst scenarios when there is a lack of understanding of something.
I remember something from nearly 20 years ago that gave me a unique perspective on how a real estate firm was able to change its sales associates' fear of technology into enthusiastically embracing it....
3
Technology Is Transforming: What Does It Mean?
Depending on how closely you follow the tech news, you might already have an inkling that we're in the midst of the latest technological breakthrough. Artificial intelligence (AI) is driving a new era of tech in real estate and countless other industries, with the potential to be the biggest game-changer that we've seen since the first smartphones hit the market. Already, AI is making life easier for real estate agents, saving time and helping to create efficient, effective marketing that lets you automate key tasks without missing a beat.
Of course, new tech like AI can also feel a bit overwhelming at first, especially when it's constantly in the news and evolves so rapidly. Today, we're going to take a closer look at why AI is reshaping real estate and how you can start benefiting from AI-driven tech right now.
How Technolo...
26
How To Achieve Social Media Literacy
Social media is something that many of us use every day in our personal lives, but enjoying social platforms on your own time is much different from finding social media success in a professional context. When you're looking to get your professional social media presence off the ground, it's critical to keep up with the best practices for real estate social media.
The first step, of course, is achieving social media literacy, which provides a solid foundation that you can build upon for years to come. Here's how to get started on the path to achieving social media literacy and opening up countless new marketing opportunities for your real estate brand.
Social Media Mastery
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Start by Creating Appealing Social Pages
As soon as you start your account on most platforms, y...
