Delta Media Group's Blog
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17
Building A Stronger Online Brand
Even real estate agents who work within a large brokerage and get marketing support need to think carefully about the topic of their own brand. An online brand has never been as important as it is today, and it will only become more crucial with time thanks to the shifting demographics of homebuying and selling.
Millennials now do most of the first-time buying and selling in markets across the United States, with many Gen Z buyers getting an early start right behind them. These "digital natives" are different from any customers who ever came before because they go online first whenever they need information about a major purchase.
That definitely includes homes!
Online Branding Can Be Simpler Than It Looks If You Know Where to Focus
17
Making Technology Less Scary For Your Agents Begins With Building Trust
Real estate technology products have been around for more than 30 years. After three decades of development, career real estate agents are burnt out from learning to use the next shiny thing. As real estate brokerages look for the next competitive edge to help them with recruiting and retaining agents, new technology rollouts become a key part of every brokerage's annual events.Â
Every year I attend different events hosted by brokerages at their annual all-company meetings where new technology implementations are a key focus of speaking events and trainings happening in offices around the country. While the brokerage is usually excited about the prospect of rolling out a new tool that will give thei...
16
What to Do to Get Buyers to Commit to You as Their Agent
When it comes to attracting buyers as new clients, there's good news and bad news.
The good news is that if you manage to get an interview with a buyer, you have a terrific chance to close the deal. Many buyers commit to the first real estate agent they meet, and some only talk to one. Do a good job and you may find you get referrals and ongoing business for years to come.
The bad news is more buyers are interviewing several real estate agents and taking longer to make a choice. To make your mark, you'll need to work harder and smarter. Of course, this can also be a good thing. After all, the customers are making more informed choices — and you can als...
12
Taking the Fear Out of Transitioning to a New CRM
What's the best CRM for agents? The one they will use. But for brokerages, offering a CRM can create two perpetual challenges: First, about one in four agents don't even use a CRM. Second, for the ones that do, most agents are using CRMs based on outdated technology and limited integration.Â
Today's DeltaNET® gives brokerages a way to overcome both these challenges, as its fully-integrated CRM offers the new technology today — and tomorrow.
Moving Their Cheese
So, how do you get your agents who use their own CRM to move to one fully integrated with the newest tech, including artificial intelligence, or AI, that leverages machine learni...
12
Do You Have The Right Tools For The Job?
From the outside, it may seem like real estate is about just one thing: Buying or selling property.
The truth is far more complex. No matter whether you work with buyers or sellers, there are dozens of different skills you'll need to develop. The ones you choose to master will shape your entire business. And although you don't need to be proficient at everything, areas of weakness can also set you back.
Luckily, the opportunities to learn more as a real estate agent are truly endless.
And in most cases, you don't have to retreat to a classroom or seminar. You can learn by doing, simply by trying something new. This can be very effective, but it works best when you can see some results, fine-tune what you are doing, and try again soon. Gradually, you gain yo...
