Delta Media Group's Blog
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9
Accentuate the Positive
Achieving what you dream of in real estate takes more than believing you can do it.Β
But if you believe you can't do it, you might well never reach your goals.
No matter what your background, your unique perspective can help you succeed in real estate. And given the diversity of interactions and skills you'll need to practice, it's not unusualΒ to find some aspects of real estate fit you better than others.
Of course, you want to build your skills and address your weak points over time. It's a...
5
Zillow-Proofing Your Business In 5 Steps
For years, Zillow has seemed like the big bad wolf of the real estate industry. Since the company's 2004 founding, Zillow has steadily expanded its reach into territories where only an experienced real estate agent could help you buy or sell a home. Now, the company garners millions of web visits a month and threatens the success of local real estate experts. And despite the news that Zillow is shutting down its homebuying business, that doesn't mean the company will go away β nor does it mean other competitors won't try to achieve the same goals as Zillow but with better efficiency.
4
Don't Sleep On Content
Every day, clients and prospects are searching for real estate content about the topics that matter most to them. They want tips on buying/selling homes, information-rich guides on the neighborhoods where you sell properties, home improvement ideas, and so much more. In addition to being great for informing and educating your audience, content is one of the biggest keys to growing your online presence. If you've been sleeping on content, now is the perfect time to wake up to the possibilities β and our team has some tips to help you get started.
Why Every Real Estate Business Needs Quality Content
Real estate content is integral to your overall online presence, impacting your website, social media, blog, and more. Google's algorithm favors websites with fresh, authoritative content, and your content is ideal for...
3
In Their Corner
Every decision starts with an emotion, then gets a helping hand from logic.
And while there's plenty to look forward to when buying or selling a home, the entire process can be one of the most stressful anyone will face in their life. When stress runs high, emotions tend to as well.
Ambiguity β about things like financing, the logistics of the move, and whether it will be worth it in the end β triggers heightened states of tension. There's no way to know in advance how everything will play out, so these feelings can't be resolved completely.
But the emotional component of real estate isn't just about distress.
The full spectrum of emotions plays into de...
2
Tech Tuesday - Using Message Groups in Drip Campaigns
This week Harley goes over using message groups in drip campaigns.
