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10
5 Ways to Convert Open House Leads into Sales
There's no doubt about it: An open house is a great way to draw attention to a home on the market.
Open houses can attract more motivated buyers than any other form of in-person marketing. When real estate agents combine well-executed open houses and smart digital marketing, more transactions occur. In the end, that means growing your real estate practice much more quickly.
Once an agent knows how to make good use of an open house, they can create consistent results in a satisfying way.
Everyone has their own open house style, but some fundamentals are indispensable:
- Greet People at the Door
A friendly welcome will go a long way toward making your new contacts comfortable with you. Some open house attendees are wallflowers who expect to only "look around." Get them out of their shell with warmth. Offer some basic facts on the home and an info sheet to take with them. - Position as an Area Expert
Your area expertise is what attracts clients to you over your competitors. Showcase your insights into the community. A packet of local information on things like employment, education, events, and attractions will help. Info should be in-depth and professional in presentation. - Ask Some Qualifying Questions
As you discuss the home with attendees, you can ask leading questions to learn what their goals are and where they stand in their home search. Once you learn enough, you can suggest alternate properties that might meet their needs. Use active listening: The more you remember, the better.
3
10 Tips to Use Facebook Ads for Your Real Estate Business
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Paid advertising can go a long way towards generating business and growing your customer base. Â
Done right, Facebook ads can generate near-immediate traffic and interest in your listings. Still, many real estate agents face some confusion about the best way to use them. Use these ten tips to help grow your real estate business using Facebook advertising.
- Target Your Ads Precisely to Location ...
Location, location, location! It's one of the crucial aspects of real estate, and it's also vital to your ads. Ads should always be targeted so they fall within your service area. You can narrow down your ads to states, cities, and zip codes. - ... and to Demographic
If you've spent a lot of time thinking about your ideal clientele, odds are you have factors like age and gender in mind. Growing families will have different real estate needs from retirees. Luckily, you have the ability to focus your ads on particular demographic categories.
28
Get Ready for the Summer Selling Season with These Real Estate Marketing Ideas
Summer is a terrific time for real estate agents to focus on marketing. With summer break settling in, parents have more opportunities to go house-hunting with the young ones. It's no surprise that summer is a high mark in terms of the inventory of available homes, peaking between May and August—but listings tend to go fast!
Competition may be fierce in the summer, but those who are prepared can make the most of the market's opportunities. Buyers and sellers alike have more time to absorb your marketing, so now is the time to add some extra elbow grease to your campaigns. Plus, it is that much easier to attract motivated buyers in summer!
