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The consolidation of industry influence into just a few hands is a concern all throughout the economy.
Now, many real estate agents wonder if that worrying trend is coming to their neighborhood — literally. Over the last several months, property listing website Zillow has made aggressive moves to insert itself into many parts of the real estate value chain. News that it would hire its own agents was met with widespread dismay.

As the pandemic spread, few industries changed as quickly or as completely as real estate. In many areas, public safety protocols meant real estate was effectively on pause for several weeks. During that time, agents and brokers all over the country worked around the clock to figure out safe and effective ways to continue serving clients. Never before had there been so much risk.
And those professionals rose to the occasion. Real estate transactions have continued at a brisk pace, giving buyers the chance to access historically low interest rates. At the same time, sellers have benefited from rising home prices in some of the most desirable markets. Now, at last, there are optimistic signs of coming out the other end of the pand...

You hear the same thing every few years: SEO is dead!
SEO — search engine optimization — has been a part of the internet for more than 20 years. Ever since the first search engines went mainstream, they needed clear signals to help them categorize the content of websites. Despite how smart it might seem, Google can't read. It needs a lot of help to understand what a page is about. SEO is a combination of best practices that make pages friendlier to human readers and search engine "bots" alike. In the process, properly SEO'd pages are more likely to appear prominently in search results.
Saying "SEO is dead!" is a lot like saying "clothing is dead!" because fashion trends change. What's popular may vary from time to time, but people still...
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