Delta Media Group's Blog
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7
What Makes A Good Real Estate Website?
If you're in real estate, you can't do without a real estate website.
Millennials are aging into homeownership, and Generation Z is starting far earlier than analysts guessed. With the numbers of younger buyers (and first-time sellers) surging, it's crucial to be where they are.
And "where they are" is overwhelmingly online. The vast majority of first-time buyers 40 and younger go online to start their home search. They check out dozens or even hundreds of properties before looking at local real estate agents. And they research those agents in detail before reaching out to just a few.
In fact, the g...
1
Paid Social Advertising May Be The Missing Piece To Your Marketing Puzzle
Is your marketing puzzle missing that one small yet important piece that can help take your business to the next level? Paid social advertising is one marketing tool that real estate brands of any size can integrate to generate leads, grow your brand, and expand your social media presence. Here's why paid social advertising may be the missing piece to your marketing puzzle, along with some tips to help you get started.
How Paid Social Advertising Works
One of the perks of paid social advertising is that you don't need a ton to get started. A great real estate website is a must, of course, because you'll want a place to send the pe...
30
SMS Texting Is Always A Winning Strategy (If You Use It Right)
SMS texting has skyrocketed to become one of the most important tools for real estate agents. It can be used to stay in touch with clients at any stage of a transaction, including building a relationship with all-important leads before they commit to making their move.
Since 2017, NAR research has shown that about 90% of realtors prefer to use text messaging — that's just behind emails and phone calls. While all of these options have enormous potential, texting now stands out as a modern and convenient...
28
Tech Tuesday - Managing Your Website Pages
This video demonstrates how to create and manage custom pages on your website using the DeltaNET Pages system.
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24
Don't Understand PPC? We Can Make It Simple
Pay-per-click (PPC) online advertising may seem like one of the most challenging topics around.
But of all the industries that use PPC, real estate agents are among those most likely to gain a true windfall of business value. That's because PPC ads that may cost only a few dollars a week greatly accelerate the process of attracting qualified buyers to properties.
We know: From the outside, PPC seems complicated, technical, and risky.
The truth is, profiting from PPC ads has gotten more and more difficult over the past few years. When more advertisers join a platform, the prices go up. At the same time, each major digital platform is at work on new ways to protect its investment, making the standards for every ad higher.
But there is a simple, powerful way around all that...
