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16
Rules of Engagement: How Can World Events Impact Home Sales?
What's in the news sometimes feels like it has no connection to daily life. But world events can have a real impact on the housing market. Even though happenings overseas won't directly influence housing stock, they can change the perceptions of buyers and sellers.
Just think about how the arrival of COVID-19 transformed the real estate industry. Never before in history did so many professionals come together, questioning the basic assumptions they had relied on for so long. But to protect agents and their customers, nothing less would do.
Now, we live in a world with unprecedented virtual transformation.
It was once unthinkable that buyers would purchase a home without ever setting foot in it. But thanks to virtual tours and open houses, it's now a regular part of doing business. Change has arrived...
15
Mitigating the Great Real Estate Brain Drain
In the wide world of housing, "brain drain" is associated with a mismatch between financial capital and human needs. When young, educated people leave an area en masse, usually seeking more affordable housing, it means less innovation in the communities left behind.
This kind of brain drain often happens in the wake of a housing bubble.
But there's also a different kind of brain drain, a kind that strikes organizations. When talented people leave, two weeks is often not enough to replace them. And even if their role gets filled, they take with them valuable insights and best practices that are undocumented.
As a result, the next person in the role takes even longer to acclimate. Depending on the situation, they might never quite reach the performance of their predecessor. Meanwhile, other members of...
14
How To Evolve From Doing Things The Old Fashioned Way
Even in real estate, businesses rarely leap onto the scene "fully formed," ready to use best practices to the utmost. Any business usually builds over time. Whatever works at the beginning is maintained until it stops working — and, often, long after that.
This tendency is why businesses are said to have "growing pains." It's one of the reasons why, in so many industries, full potential for growth is realized only after an infusion of investor money. In real estate, however, professionals are called on to evolve without the benefit of lavish resources.
Real estate teams usually remain lean and mean, focused on doing more with less.
Unfortunately, it's also the case that real estate experts can get dragged down by the day-to-day grind of moving transactions...
14
Tech Tuesday - QR Codes
See how custom QR codes can be created and managed through the DeltaNET. This system provides an easy method of creating QR codes that can direct users to your listing pages and allows them to be repurposed to direct to different pages when that listing is no longer on the market.Â
13
From Feature To Product: How Delta Media Group's AVM Tool Helps Brokerages Win More Listings
Let's start with the basics. What is an AVM? AVM stands for Automated Valuation Model, and in today's marketplace, it is one of the best tools at a brokerage's fingertip to help win new listings. For years, I have heard real estate agents push back on the idea of providing consumers with automated home value estimates being worthwhile. After all, those automated home value estimates used to be way off and lead to more uncomfortable conversations for real estate agents than positive ones.
That status quo has most certainly flipped in the last couple of years. Automated home value estimates have only continued to get more and more accurate. Certainly, they will never beat an estimate given by a licensed professional able to see the house in person. However, the industry has learned how to turn a potential home seller'...
