Delta Media Group's Blog
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- 2026 | 31 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
23
Actionable Strategies for Marketing to Renters
With the current challenges for homebuyers, like inflation, market conditions, and interest rates, renting is becoming increasingly popular among U.S. residents. According to a recent report by Redfin, in the second quarter of 2024, the share of American renters grew to a record number of 45.2 million, with the nation adding about 855,000 rental properties this year.Â
With increased rental inventory and demand, many agents are choosing to focus on rentals as we move closer to 2025. Knowing how to market to renters effectively is essential to succeed in this industry sector. Although some strategies are similar to appealing to buye...
21
Why You Still Need a CRM As a Small Brokerage
In today's real estate market, customer relationship management (CRM) systems have become essential tools for brokerages of all sizes. While some may assume that CRMs are designed primarily for large firms with extensive client lists, small real estate brokerages have as much, if not more, to gain from utilizing these powerful platforms.
CRMs help real estate brokerages manage client relationships efficiently, automate mundane tasks, improve customer experience, and more. For small brokerages, these systems can be the difference between struggling to stay afloat and thriving in an increasingly competitive market.Â
Let's exami...
16
The Impact of Abandoning SEO
As the market remains challenging, many real estate brokerages are wrestling with declining sales volumes. Experiencing reduced profit margins, these brokerages are choosing to cut costs or delay adopting new strategies that could increase sales and benefit their business. One of these strategies is SEO (Search Engine Optimization).
With 97% of buyers today beginning their home search online, SEO has never been more necessary for the success of your real estate business. If SEO is not deployed, you lessen your chances of being discovered in search engines and miss out on more qualified lea...
11
Understanding Algorithms: Social Media Strategies to Improve Visibility
Social media algorithms play a critical role in determining the visibility of content to users. These algorithms enhance the user experience by showing the most relevant or engaging content based on their behavior, preferences, and interactions. As a real estate agent, understanding how these algorithms work and how to appeal to them can help boost your visibility, reach a larger audience, and ultimately attract more leads.Â
Here are the critical elements of appealing to social media algorithms:Â
- Engagement-Based Ranking
Social media platforms like Facebook, Instagram, and Linked...
8
Using Technology to Appeal to a Global Audience
In today's challenging real estate market, global audience appeal is needed to excel, especially for those catering to a luxury clientele. Reaching a global audience allows you to expand your potential client base, increase sales, and enhance your brand's reputation. However, appealing to a worldwide market isn't as simple as listing properties online and hoping for the best.
As international buyers are looking to invest in properties throughout desirable regions across Canada and the U.S., real estate businesses must adapt to new expectations and provide them with high-quality customer service from a distance.
To ensure your services are acce...
