Posts from February 2021
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5
GET SMART: Making the Most of Smart Homes in 2021
What's the difference between going home and going to work? For many of us in 2020, the answer was "not much." Most of us have spent more time at home this past year than ever before, so it's only natural to be looking for ways to make that time at home more enjoyable and efficient. Smart home devices offer so many options for making life easier, more convenient, and more sustainable at home. Buyers, sellers, and owners are embracing smart home products like never before, and that trend is unlikely to slow down anytime soon. Now is the time to turn the page to a new year and learn what your clients want in a smart home, beginning with our Smart Home 101 guide.
Smart Home 101: What Every REALTOR® Needs to Know
• Who Is Embracing Smart Home Products?
Like with many types of technology, you will see the highest adoption of smart home pro...
4
[Video] Instant Replay Webinar: What Is Your Zillow Plan?
In case you missed the latest webinar from RETechnology and Delta Media Group: "What's Your Zillow Plan," we have provided the video recording above for you to check out.Â
Real estate agents have long looked warily at Zillow, a media company that aggregates data on more than 110 million American homes through its website. Since Zillow's launch in 2006, millions of home buyers and prospective sellers have diverted to begin their research on its website and app. Zillow's next move is even more disruptive: It has become a brokerage and is hiring real estate agents.
What can real estate agents do to prepare?
You can do what Zillow can't. This webinar takes a deep dive into actionable steps agents can take to Zillow-proof their business. In the process, you also will learn how to close more deals in 2021.
Marilyn Wilson (RETechnology) and Franklin Stoffer (Delta Media Group) walk you through, step-by-step, how Delta Media can help you beat Zillow – and other disruptors – in your local marketplace.
By watching this webinar recording, you'll get a chance to check out everything explained first-hand and try it free for 30 days. To learn more about the 30-day free trial, click here.
Interested in Zillow-proofing your business?Â
Click on the following link to download the handout referenced in the webinar:Â http://dmgre.us/cdf/muy22nh.
4
7 Ways to Make Your Videos More Engaging
Prior to the last year, video content was a powerful but (somewhat) optional tool for promoting your real estate business. These days, video content has become a necessity for reaching your target audience no matter the demographic. Real estate clients of all ages are shopping from the comfort and safety of home, whether they're searching for the right real estate agent, the ideal neighborhood, or the home of their dreams. No matter your experience level with creating video content, now is the time to think about making your videos more engaging, with a few key tips from our team.
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The Right Equipment Makes a Big Difference
While you don't need the latest, greatest tech to get started with learning the basics of video content creation, it won't be lon...
3
YOU'VE GOT MAIL: Inside the Dos and Don'ts of Email Marketing
With the ability to talk to thousands of past and current clients for a few dollars a month, email scales with your practice better than any other digital marketing technique. Sophisticated email drip campaigns that use data directly from your Customer Relationship Management suite can run 24 hours a day with little intervention.
Still, email has a learning curve to conquer before you'll be able to make the most of it!
There are two significant challenges when it comes to a flourishing subscriber list:
• Getting leads to consent to join your list
• Providing useful and informative content
Excited to get started? Don't forget: Before anyone gets to see your carefully crafted messages, they have to opt-in. Federal laws prohibit sending unsolicited commercial email, and many U.S. businesses strive to comply with the standard set...
3
STARTING THE NEW YEAR RIGHT: How to Stay Focused & Productive in 2021
2020 was a challenging year, and 2021 starts off with plenty of uncertainty. How long will it take for COVID-19 vaccines to reach the average person? What will the economy look like next quarter or even next month? How will the real estate industry continue to respond and evolve in a seemingly ever-changing world? These are all reasonable questions to have, but to position yourself for success in 2021, it's crucial to focus on the things you can control. Managing your priorities, schedule, and energy levels will get you where you really want to go. Speculation can leave you running in circles with no more clarity than before.
Luckily, the start of a new year is also a natural time to "start over" and focus on what matters most to you. Coming up with a plan and, most importantly, sticking with it can help make 2021 your best year yet.
