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March
16
16
Digital Tech To Help Agents Sell Faster
Digital technology is the ticket to accelerating the sales process. That's especially vital today, as pandemic-related uncertainty continues to shape the behaviors of both buyers and sellers. The right technology means fewer steps must be completed in person, helping everybody to move forward with confidence.
A faster closing leads to better results for sellers, protecting their property from languishing on the market. To hasten this complex process without sacrificing quality, agents must integrate forward-looking technology at every step. A seamless, all-in-one approach to home marketing is essential. For modern real estate agents, that means fully embracing digital.
Let's look at some of the most important pieces in today's real estate technology puzzle:
- Excellent Photography Using Professional Equipment
If you have been using your smartphone for real estate photography, it's time for an upgrade. While a quick snap may be suitable for your blog or social media, your listing photography must be the best of the best. Each year, more of the most desirable markets are going all-pro when it comes to visuals. Today's buyers expect photos of every room in the home, and it doesn't hurt to have several sets at different times of the day. - Searchable Maps
Buyers know that they are not just choosing a home, they are moving into a community. With that in mind, you should make it easy for them to explore. An embedded Google Map in your listing is a simple way to give them a sense of what's nearby. With Google, they can even zoom down to the Street View level to examine other properties, schools, and amenities around the neighborhood. - Interactive Floor Plans
Interactive floor plans allow you to take a close look at a home in several different ways. You can observe it top-down or perform a complete walk-through using a panoramic view created with multiple photos of each room. They are surprisingly easy to set up and will give you a better sense of which visitors to your listing are truly interested in a home: the more time spent on the walk-through, the better. - Video Tours
To thrive, real estate agents need to get more comfortable both in front of and behind the camera. Virtual tours are here to stay — they're convenient, informative, and allow buyers to expand the radius of their home search without having to attend a lot of face-to-face events. Video tour attendees love the chance to ask questions as they go, and tours can also be archived for later review. Properties in Motion helps you do it all. - E-Signature
It was not that long ago when closing day was an hours-long marathon session that often meant cramming into a small room and reviewing dozens of documents. Nothing can replace the feeling of finally having keys in hand, but buyers and sellers alike want alternatives to all the rest. E-signature services greatly reduce the number of papers that need to be signed by hand, often cutting down the time for a "drive-through closing" to minutes. - Social Media
Social media has the potential to be more powerful for real estate agents than any other profession. People love to share the listings they enjoy with their friends and families, particularly on Facebook. Some firms have estimated that they sell as much as 25% of their inventory through Facebook. DeltaNet 6 customers can enjoy automated social posting through Facebook Connector and LinkedIn Connector.
To expedite the home sale process while delivering superior customer care, more agents are adopting DeltaNet 6, an AI-driven center of excellence for all their digital real estate marketing. To learn more, contact us today.
