Posts from March 2021
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22
How Strong Leaders Can Make All the Difference
The most successful real estate agents are always looking for ways to evolve, improve their craft, help their fellow team members, and advance their own careers. Those qualities make some top-performing agents ideal candidates for leadership roles, and placing the right agents in the right positions is crucial for overall agent retention.
Leaders will feel more valued and fulfilled when working in roles that allow them to grow their careers, while promising new agents are more likely to stick around when they have trusted mentors on the team. Prioritizing agent leadership and retention are two of the biggest components in any real estate team's long-term success.
Growing Agent Leadership & Retention
- Why Agent Retention Should Always Be a Top Priority
According to the National Association of...
19
Track Your Marketing and Accelerate Your Business
What's moving your business forward?
In the old days, there was virtually no way to know. Real estate agents relied almost exclusively on face-to-face contact, attending events in the community, and handing out business cards or fridge magnets. After that initial conversation, it could be months before they heard from a prospect again — if ever.
Today, we have the benefit of a wealth of data and plenty of ways to use it.
Every time someone visits your website, they generate a vast treasure trove of useful information. Each session tells you where someone first found your website and what they did once they got there. That includes every page they looked at and how long they spent at each step in the journey.
Once you m...
17
From Plan to Reality: Making Goals and Sticking to Them
Real estate is one of the most popular second careers in the United States.
Agents come from all sorts of backgrounds and from all over the country. From homemakers to retirees, tradespeople to executives, each person brings a fresh perspective to the industry. Along with a growing number of college students graduating from real estate business programs, all of these various viewpoints and personalities help shape the future of buying and selling homes.
What one thing unites them all, more than anything else? They want to succeed – and no matter when they begin their career, they're in it for the long haul.
Many people spend their first two years in real estate getting their footing and discovering the ins and outs of the trade:
- Learning fundamental real estate skills and discovering what appeals to them
- Seeking out warm leads amon...
