Posts from May 2021
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12
Keeping Your Facebook Strategy Up-To-Date in a Social Media World
Facebook is the most powerful social media platform for real estate agents, bar none.
Why Facebook? As the real estate industry embraces digital marketing, it has become the #1 resource for building and maintaining long-term relationships. Twitter can be good for prospecting, LinkedIn is a gateway to luxury buyers, but nothing beats Facebook's overall utility. With nearly 2.4 billion monthly active users, including approximately 255 million in the United States and Canada, Facebook is still the go-to social media site for most people.
Facebook also owns the photography-focused platform Instagram, a natural fit for real estate agents and brokers. If you master Facebook, you'll have an easie...
12
Keeping Your Team on Track & Ready for the Next Challenge
With the anniversary of the first shelter-in-place orders in our rearview mirror, it's
fair to acknowledge that motivation can be hard to come by sometimes. As a team leader in real estate, there are many things out there you can't always control. That fact can seem overwhelming at times like these, but in the last year, you've done your best to stay afloat amongst the current of constant change.
The key to maintaining that success? Staying focused on what's in your zone of influence.
Odds are good your team members are still navigating plenty of stress and uncertainty. It's more vital than ever to leverage relationships and understand what motivates
11
AVM: Stay On Top With This Invaluable Tool
The valuation of a home is essential to buyers and sellers alike. A property's valuation determines its taxes, influences insurance rates, and plays the biggest role in capping how much even the best-qualified buyers may borrow. For smooth financing, the valuation of a home must be established well in advance — and above all, it must be accurate.
In the past, it wasn't unusual for a professional appraiser to spend dozens of hours working on a single report. Sophisticated valuation processes apply to residential and commercial properties and must consider dozens of factors describing the market and neighborhood.
Sound valuation isn't just about today; it's also an informed projection of a property's future state. This is why, for example, home inspections that turn up problems with plumbing or wirin...
10
The Best Ways to Avoid Zoom Gloom
We've all come a long way with Zoom and other tech tools over the last year-
plus, but that doesn't mean that the new normal feels much like the old one. Zoom Gloom and tech-tool fatigue are natural phenomena as video calls and long hours spent staring at a screen become the common theme of our day-to-day work lives. These
challenges are shared experiences that resonate across industries, real estate included.
Fortunately, shared challenges also lead to shared solutions, as companies and individuals continue to adapt to a world where so much business happens remotely.
Battlin...
