Posts from July 2021
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22
Overcoming Plateaus In Your Business
One of the most challenging and satisfying aspects of leading your own business is finding new ways to make what you do even better. When you reach a plateau, it's especially important to look at your work processes in a spirit of experimentation. This is what helps you go to the next level.
A plateau is a situation where:
- Your business fundamentals are all working well
- Your outcomes in key areas tend to be consistent
- But you are not advancing toward better results
Plateaus can take many forms and look different for everyone. Sometimes, overcoming a plateau may be a simple matter of changing your time management basics. As time goes on, however, it becomes more likely a business plateau is driven by structural issues.
21
How Email Marketing Can Get You More Listings Now
In 2021, and most likely going into 2022, you need to be very intentional and have a strategic approach to getting new listings. In some of my previous articles, I've focused on more passive methods in getting new listings. The passive methods I described in those articles are still good methods for an ongoing strategic approach, but with the current state of the industry, you need to be more aggressive in getting new listings.
If you are in management at your real estate firm or you are a team lead, I am a firm believer that you need to take a proactive approach when it comes to attracting new listings right now. Because, unfortunately, if you wait for your sales associates to do something on their own, you will find that...
20
Don't Make These Social Media Mistakes
Social media is one of the most potent marketing, relationship-building, and lead generation tools for any real estate agent. Or at least, it should be. While social media is a powerful tool, success isn't automatic. It's easy to fall into common social media mistakes that detract from the value of your social presence, especially when you have so many other priorities in your busy day. With the right strategy, you can maximize the potential of your social presence. Start by taking a look at these common social media mistakes that every agent should try to avoid.
Failing to Fill Out Your Profile Completely
Engagement and content are so important to social media success that sometimes it's easy to overlook the things that you need to do before you share your social presence with the world. One of the most...
20
Delta Makes Massive Investment In New Servers And Network Upgrades
19
Stay Connected With Past Customers
How much is your best customer worth to you?
Depending on your market, you may make anywhere from $5,000 to $30,000 on a single transaction, which is nothing to scoff at. But, if you focus on developing a rapport with your clients and maintaining that relationship, you might ultimately earn many times more than that.
The key is engagement – building a connection that makes your clients see you as "their" real estate agent.
Unfortunately, real estate pros often have a problem with engagement and the repeat business it offers. Research suggests that most real estate experts are going about things backward, especially early in a career.
