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Posts from July 2022

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July
20

As a real estate agent, one of the most important assets you provide is your expertise in pricing. A home must be "priced to sell" to meet the needs of both your client and the market. Left to their own devices, many people will overestimate the value of their own home and hinder their sales efforts.

Because of the emotional attachment that develops between a homeowner and property, it's crucial to demonstrate your advice is built on a sound foundation. Otherwise, you might encounter resistance and have difficulty coming to terms on pricing. That can cause trouble for you and your customer.

Until recently, most real estate agents and brokers handled this issue manually.

When a property goes up for sale, they would diligently do the necessary research. Gathering "comps" from the loca...

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July
19

In this video, we demonstrate the new and improved Help Center in the DeltaNET. The Help Center is continually updated with new content to help you learn how to get the most out of the DeltaNET platform features.

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July
15

The days when buyers needed to set foot in a house to fall in love with it are long gone, thanks to all of the online resources now available to shop for homes. Many buyers spend countless hours browsing listings, analyzing photos, taking virtual tours, and finding reasons to fall in love before they even consider going to an open house or showing. Are you doing everything that you can to inspire confidence in buyers who discover properties on your website?

Properly showcasing your properties online is an essential step in generating interest, inspiring action, and standing out from the competition. Here's how to make your properties shine on your website and help modern buyers fall in love with your listings.

Start with Great Listing Photos

While buyers spend significant time checking listings specs, descriptions,...

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July
12

This video demonstrates the Open House Connector system in DeltaNET 6.

 

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July
12

Time and again, email marketing is shown to be one of the most powerful marketing tactics for real estate agents and brokers. Although email marketing is used in a wide variety of industries — in fact, adoption is nearly universal for online enterprises — it is uniquely suited for real estate.

This fact is based on two important reasons:

  • Done right, email marketing costs only a few cents and takes minutes to oversee each month
  • It is the most personal and personable way to maintain relationships with your current leads

Let's take a closer look at how email marketing shap...

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